As 2015 approaches, no discussion about eCommerce, or about retail in general, can take place without taking into account dynamic repricing.
Specifically with online marketplaces, and particularly on Amazon, dynamic pricing is gaining increasing momentum and has become the way to price items. Without it, the market remains stale, static and unchanging, with retailers struggling to keep up with new market trends and patterns.
Statistics highlight the strength of dynamic pricing in recent years, and we can also see the expected projections over the next couple of years.
|Amazon Marketplace||Online Marketplace||Online Retail||Offline Retail|
|Market Size (US)||$30 billion||$80 billion||$460 billion||$27 trillion|
|Annual Growth Rate||50%||25%||17%||3.7%|
|Dynamic Pricing Adoption||2011-2012||2013-2014||2015-2017||2016-2018|
Dynamic Pricing & Offline Retail
Currently, offline retail is the biggest retail market out there, with a size of $27 billion in the US alone. However, its annual growth rate is tiny at just 3.7%. Dynamic pricing will not be adopted in this market until at least 2016.
Dynamic Pricing & eCommerce
Online retail is slightly better in this respect. Although the market size is lower than offline and currently sits at $460 billion, it is growing at a rate of 17% with dynamic pricing expected to be implemented around 2015.
Dynamic Pricing & eCommerce Marketplaces
The projected growth rate gets higher as we head into the online marketplace sphere. The market size is $80 billion in the US, but having implemented dynamic repricing over the last couple of years, the annual growth rate of online marketplaces is 25%, which is huge.
Dynamic Pricing & Amazon
The Amazon marketplace is the queen of dynamic repricing, and it seems, growth too. As the largest growing online marketplace in the US, the size of the Amazon marketplace is valued at $30 billion with an incredible growth rate of 50% per year. And perhaps this success can be largely attributed to dynamic pricing, which Amazon adopted in 2011.
With prices being changed and updated every 15 minutes, Amazon is currently leading the way in dynamic repricing and its efforts seem to be paying off!