Why you want your competition to use Feedvisor

By Tami Ben-David
Published on August 13, 2015 | 1081 views

you want your competition to use feedvisor

Many of our customers wonder what would happen if their competition were to use Feedvisor, and we decided it’s about time we settle that question once and for all.

It always pays for your competition to use Feedvisor, no matter what.

Whether your competition is winning the Buy Box more, less, or equally as often as you are, more sellers using Feedvisor is always better for you.

Not convinced? Let’s play out a few different scenarios:

If your competition is beating you to the Buy Box

You want them to use Feedvisor so that you can sell at higher prices. We’ll keep their prices high and consistent, which means you can keep your prices high and consistent. Your competition may still get more Buy Box share than you do, but you’ll be able to maintain your current share at higher prices than the ones you have now. Once your competition stops lowering their prices to stay in the Buy Box, everyone wins.

If you are beating your competition to the Buy Box already

You want them to use Feedvisor so that you can sell at higher prices. Right now your competition is lowering their prices to get Buy Box share, making you lower your prices in response (though to a much lesser degree, thanks to our technology). If your competition were to use Feedvisor, you could avoid price wars entirely. You would get just as much Buy Box share as you’re getting now, but at higher prices.

If you and your competition are neck and neck

You want them to use Feedvisor so that you guessed it – sell at higher prices. Just like the two scenarios above, price deterioration will not help you in any way. If we have two identical sellers, we will get each of them their maximal Buy Box share at the highest prices possible. You and your competition will continue to share the Buy Box just as you’re doing now, but at higher prices.

Why is this true?

Feedvisor is the great equilibrium. It gives each seller the largest share of the Buy Box that they can possibly get, at the highest prices they can get, based on each seller’s details. This is true no matter how many of you use it.

With Feedvisor, another seller’s success does not come at your detriment. Everybody wins. The same cannot be said of any other repricer.

Bottom Line

The more people using Feedvisor, the higher the prices are for EVERYBODY.

About the Author

A British ex-pat, Tami been writing and content-strategizing for Israeli tech start-ups for the last 5 years. When she's not writing nerdy content, you can find Tami on open water charity swims or traveling to far-flung countries.

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