Buy Box Series: 3 Things Amazon Sellers Need to Know About the Mobile Buy Box

By Tami Ben-David
Published on July 31, 2015 | 679 views

3-things-Amazon-sellers-need-to-know-about-the-mobile-Buy-Box

Amazon sellers know that winning the Buy Box is crucial to making sales. What they may not know is how the mobile version of the Buy Box affects them.

Some background:

Amazon mobile shopping is steadily on the rise. During the 2013 holiday period, over 50% of Amazon customers shopped via mobile, purchasing at extremely high frequencies. Recognizing this, Amazon made their app free for most mobile devices and its look and feel is similar to their main sites.

How the mobile Buy Box differs from the desktop Buy Box

The differences between the mobile Buy Box and the desktop Buy Box are important ones. On a desktop or laptop, a buyer sees all the info about a particular product at a glance. To purchase a particular product, the buyer can either go straight to the Buy Box, choose a seller from the Other Sellers on Amazon box, or click on the link that will take them to all sellers? offerings on the Offer Listing Page.

The mobile Buy Box has 2 crucial differences

More prominence

On a mobile, the customer has to scroll down a vertical chain of information. The Buy Box appears directly beneath the product image and price, so if someone likes what they see, there is no reason to scroll down any further. They can click ?Buy now? immediately to make their order, without even having seen the link to all the other offerings on the Offer Listing page.

No “Other Sellers” option

There is also no other Sellers on Amazon box on Amazon Mobile, which means that the potential buyer can only see the name of one seller the one who has won the Buy Box.

3 key pieces of info about the mobile Buy Box

1. Half of your sales come from mobile Buy box

Statistically speaking, at least 50% of your sales will come from the mobile Buy Box.

2. Mobile Buy Box drives Bux Box sales

The mobile Buy Box is even more prominently featured than the desktop Buy Box, giving a huge boost to Buy Box sales.

3. Winning the Buy Box is a must

On a mobile, winning the Buy Box is the only way for sellers to get their name shown on the page.

Conclusion

With the growing popularity of mobile purchases from Amazon, it’s more crucial than ever before for sellers to win the Buy Box.

Want to learn more about the Buy Box? Download our Buy Box Bible.

About the Author

A British ex-pat, Tami been writing and content-strategizing for Israeli tech start-ups for the last 5 years. When she's not writing nerdy content, you can find Tami on open water charity swims or traveling to far-flung countries.

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