If you’re anything like me, you always remember Mother’s Day at the last minute, and usually only after a stressful phone call from your sister. Luckily, Amazon Prime exists so your mom will never be aware of your blunder!
Worse than forgetting Mother’s Day as a shopper, is not taking advantage of it as a seller. Don’t make that mistake this year!
Here are 4 last-minute hacks to leveraging Mother’s Day 2017:
1. Add “Mother’s Day” as a keyword search term.
Some shoppers know exactly what they want to buy their moms, but most don’t have a clue! If this is the case, then often they’ll just type “Mother’s Day” into the search box and browse the results that pop up. Give your products more of a chance of appearing by adding it as a keyword search term. If the product is Mother’s Day-specific, add that information in the area dedicated to subject matter and intended use. If there’s no checkbox, add it in the contributed terms section.
2. Offer expedited shipping to help last-minute shoppers.
If you can’t make use of Amazon Prime, give last-minute shoppers the incentive to buy from you by offering expedited shipping. You could add a line in the comments section saying something like, “order with expedited delivery by Thurs. Noon EST for Mother’s Day.”
3. Put your products on sale, at least for a short while.
The more sales you receive, the higher your sales ranking will become. If a lot of shoppers are purchasing your stuff, the more likely it is that your products will appear closer to (or on!) the first page of search results. First, become more visible and then you can play around with your price.
4. Do nothing. Cater to the market segment that is willing to spend.
At the end of the day, Mother’s Day is a gifting holiday. That means people feel a LOT of pressure to buy gifts. They will buy a gift whether or not the product they want is on sale. Rather than catering to the market segment that tries to get away with spending as little as possible, cater to the segment that is willing to spend more and values quick, reliable shipping.