Earlier this month, Feedvisor’s Director of Marketing, Shmuli Goldberg, delivered a well-attended talk at the Tel Aviv-Yaffo Academic College, on the topic of:
How we let our project design itself: a case study
Shmuli described how, in approaching the challenge of designing an analytics product, Feedvisor let the users decide for themselves what they wanted to see, rather than using the conventional method of conducting user testing with a product mock-up.
Check out the post-talk interview.
Here are the slides from the talk: