The Easiest Way to Scout New Products to Sell on Amazon

By Catie Grasso
Published on July 11, 2018

The Easiest Way to Scout New Products to Sell on Amazon

Amazon sellers are constantly looking for new avenues to help them stand out on the marketplace, and one place that they are looking to provide differentiation is through scouting — the process of researching and finding new products to sell, in this case on Amazon.

In Feedvisor’s State of the Amazon Marketplace 2018 report, the most popular response from Amazon merchants when asked about their top scouting method was looking for unique items with little or no competition, which provides sellers the opportunity to win the Buy Box more immediately.

The report disclosed that surveyed Amazon sellers with sales over $2M are more likely to choose their products based on what is popular in a specific marketplace, by analyzing market trends, and researching what their competitors are selling. On the other hand, merchants selling below the $250K threshold are more likely to look for items that are inexpensive to buy and sell at a higher price, that are popular in a specific marketplace, or that are random and they think will sell.

Many times, sellers scout products that Amazon doesn’t have listings for, in order to avoid competition with the e-commerce powerhouse that typically tends to own the majority, if not all, of the Buy Box.

About the Scouting Tool

While all of these strategies certainly work and have proven fruitful for thousands of sellers, they don’t provide detailed data and snapshots that illustrate if a specific ASIN will be a worthwhile investment for a seller to add to their portfolio. Feedvisor has revolutionized the entire scouting process with an innovative scouting tool that takes that process a step further — giving you real-time information on an item before you start selling it.

With estimated sales and profits figures, list and Buy Box price, and daily demand, the tool allows for precise sourcing decisions year round, but that will be particularly useful as the high-traffic holiday season in Q4 rapidly approaches. In addition, the tool provides competitive data so you can discover who else is selling a particular ASIN at any given time.

The days of needing to gather metrics from several different sources are now a thing of the past, as the scouting tool has everything from fulfillment costs and fees to the estimated number of orders per day for the SKU all in one place. The tool will help you minimize the risk associated with adding new items to your line and will help you find the right opportunities that make sense for your business.

Catie Grasso
About the Author

Catie Grasso is a marketing content writer for Feedvisor. She enjoys running, trying new restaurants, and exploring New York City.

Read some more of their incredible blog posts

You may also like:

Can You Start an Amazon Business With No Capital?

It’s a longstanding myth that you need tons of money to start an Amazon business, but the truth is with some hard work, dedication, creativity, and a tiny starting sum, you can start a thriving Amazon business today.

Amazon Advantage Levels the Playing Field for Content Creators

Before Amazon became the go-to destination for millions of shoppers for all-things online retail, it was an online bookselling site. Learn about the Amazon Advantage program and its benefits, requirements, and how it helps content creators sell their work through Amazon.

How to Find Success With Seller Fulfilled Prime [Webinar Recap]

In a Feedvisor hosted webinar, Seller Fulfilled Prime expert Skyler Fancher from Amazon presented on all aspects of SFP — why it is advantageous for Amazon sellers to strive for a fully Prime-enabled catalog, benefits and requirements of the program, products best suited for it, and insider tips and tricks.