Get the Most Out of Prime Day 2024

Feedvisor experts, Mark Perrone and Matt Visone, team up with Carbon6's Alie Ramirez and Vanessa Hung to give Amazon sellers, brands, and private labels last minute tips and strategies for the upcoming Prime Day. By Rachel Horner June 27, 2024

Our latest research shows that Prime Day has become the top event for brands this year, surpassing Black Friday in importance for the first time.

Whether you’re short on time or looking to prepare up until the last minute, tune into these easy, actionable tactics for making the most of Amazon’s biggest day.

You can find the transcript of this on-demand video at the bottom of this page.

This on-demand video was originally recorded live.

In the webinar recording, you’ll discover:

  • A comprehensive analysis of past Prime Day data and crucial trends for this year
  • Essential last-minute pricing and advertising tactics to build momentum
  • Strategies to maximize sales and visibility on the big day
  • Pre- and post-Prime considerations for reimbursements

Watch Now


Last-Minute Tips for a Successful Prime Day

Note: This webinar was designed to be watched, not read. We strongly recommend that you watch the on-demand video, which includes charts and visuals, not in this transcript.


Mark Perone: Good afternoon, everyone, and welcome to our webinar on last minute tip strategies for Prime Day. We are thrilled to have you guys join us today with Prime Day just around the corner — three weeks away as of yesterday.

We know how critical it is to make the most out of these massive sales events. Whether you’re a season seller or you’re gearing up for your first Prime Day, today’s session is going to be packed with valuable insights and actionable strategies to help maximize your success.

My name is Mark Perone and I’m the head of partnerships here at Feedvisor. I’m also joined with a ton of my colleagues and also partners here, one of which is Matt Visone. Matt is the associate director at Feedvisor.

He’s got a deep understanding of customer needs and has helped numerous clients achieve their e -commerce goals. Next, we have our good friends and colleagues at CarbonSix, including Alie Ramirez. She’s the director of strategic partnerships at CarbonSix and has a keen eye for identifying opportunities and building relationships that benefit all parties involved.

Last, but not least, we have Vanessa Hung. She’s the founder of Seller Assist by CarbonSix and a renowned expert in the Amazon community. A handful of you guys probably know her — she’s known for her dedication to helping sellers navigate the complexities of the online marketplace.

We are extremely excited to have you join us today. We’re going to be covering a wide variety of topics. Number one will be how to optimize your listing and pricing strategies in the final days leading up to Prime Day. Number two will be the effective advertising techniques to increase visibility and drive traffic to your products. Number three will be inventory management best practices and how to avoid stockout and maximize your sales.

And last but not least, we’ll finish up with post Prime Day strategies and how to maintain momentum to capitalize on your efforts.

As speakers, we highly encourage you to interact with us throughout the session. Please feel free to drop or submit your questions in the chat box. We’ll address these during the Q &A segment at the end of the webinar. And again, we know how busy your folks are, so thank you again for joining us.

We’re excited to share these insights with you and help you make the most out of Prime Day — and hopefully make this the most successful one yet. Without further ado, I’m going to roll into the first slide, which is deal fatigue.

Past and Current Prime Day Trends

Mark Perone: So by no stretch of the imagination is this a new phenomenon for you folks, right? Deal fatigue is the real deal amongst consumers. We’ve seen this rapidly increasing over the past few months and we’re attributing this to actually smaller yet more frequent events. Think of Amazon Big Box Spring Sale, Summer Beauty Hall or Target Circle Week. Because of these events, consumers are actually increasingly desensitized to discounts.

The more you put down discounts, the more people are getting sick and tired of seeing them. It’s making it harder to catch consumers’ attentions with these sales.

The next key trend is trading down — very similar to deal fatigue. This is not a new phenomenon, but it’s something consumers are increasingly doing.

I’ll be the first one to raise my hand and say me and my family are definitely trading down — and I think the research backs this up. We’re seeing here at FeedRiser, roughly 79% of folks are adopting cost saving measures like purchasing quantities or pack sizes. They’re also opting for lower priced retailers or switching to budget friendly brands. This behavior is becoming especially more prominent during the sales such as Prime Day when consumers can look to snag the biggest deals on items that they need the most.

In fact, roughly 52% of shoppers have reported they purchased items that they’ve been waiting to go on sale during the event.

When we look at this trend, we look at some of the most popular categories in Prime Day of last year. One of the best parts of working at Feedvisors is that we work with various types of wonderful customers, and we provide so much information back to those customers in return.

But we can see here that the essential items, specifically looking at the top three, where you have apparel and then sports outdoors and home and garden leading the way. Like I mentioned, Feedvisors puts out a lot of awesome, amazing content.

It’s just one of the facets of how we go about doing our business. We work with both resellers and private labels within the advertising and also the repricing space, and we’re able to decipher trends.

By taking a look at these trends of what happened in the past to last year, and then looking at what’s currently happening today, we’re able to forecast this year’s Prime Day. We believe some of the top performing categories will be home goods, health and beauty, and then also apparel.

In addition, Amazon Prime Day has become more than a source of revenue. It’s definitely a key component for brands and the Q4 strategy.

We’re seeing here that folks are taking more and more time to get ready for Prime Day and build the preparation of how they want to go about their pricing, advertising or their inventory and replenishment efforts — and getting everyone entirely aligned on the same page of how this should be done.

So, despite there being exactly three weeks before the event, we definitely encourage you folks to take the time, sit down with your team and understand the goals and objectives that you want to conquer during this event.

With that said, I’m going to transition over to Vanessa now.

Pre-Prime Day: Seller Tasks to Complete

Vanessa Hung: As Mark mentioned, it all started with one day out of the year. Now it’s a whole week where we can do promotions.

One of the important things, and this is something that I get a lot from the feedback from the community, is that not everybody likes Prime Day. A lot of people decide not to participate in Prime Day, which is a completely understandable thing because the deals in Prime Day are very, very expensive.

But one thing that you should consider, even if you’re not participating in the big deals, is that you cam still take advantage of the traffic that increases on Amazon. This is what we want to leverage.

The first thing to do: define what your goals are. It’s totally fine if you sign up to participate in the countdown lightning deals or anything similar. But if you are not thinking about leveraging those tools, then what are you going to do to leverage the traffic? Set some KPIs.

Similar to housekeeping, you need to download your category list report. It’s a flat file.

It is important because during prime day, if you are in a category that is highly competitive, this is where hijackers thrive. They are out there before prime day — just one day or two days before trying to hijack listings — and things can go wrong. You can get changed from category. You can be de -indexed. That’s the type of thing you want to protect yourself from by downloading the category listing report and making sure that you have that data.

In case that happens, you can upload that data again back to Amazon. That’s how you fix it. Hopefully, you don’t need to open a case with seller support, but that’s one thing on the preventive side that you should always have.

If you’re participating, make sure that all of your promotions and coupons are aligned with the dates that you have other credit stock. Every year, Prime Day has grown year over year.

2023 was the biggest in history. And I think Amazon wants to beat that this year. With a lot of programs, Amazons give discounts. If you buy in bulk, Amazon gives discounts to customers to buy in bulk.

Make sure that you have enough stock if you’re participating. If you’re not, have enough to run other promotions. If you have a very highly competitive niche and you’re not participating in an online deal, but you are looking at your competition and they run out of inventory, this is where you can come in and you become relevant.

So even though you’re not participating in the primary event, you always have a tailgate or a halo effect on all of the traffic available.

Also note to plan for stockouts. If you’re running out of stock, what’s your plan B? Do you have enough inventory for FBM for a couple of days? One thing to consider is if you’re building your numbers for prime day, make sure that you account for the low inventory fee if you think that you may run out of stock. The low inventory fee will be very painful if you run into that fee — if you don’t prepare for that in your pricing and discounts, it could kill your profitability.

In the next slide, you will see a new program that we have in CarbonSix. It’s the newest tool that we offer. If you scan the QR code, you will see all of the things in our landing page and you will also be able to join our waiting list, which in reality goes to my calendar and you will be able to book a link with me. We can explain how we can back your operations — essentially everything that you need to do in Seller Central prior to this day and moving forward, including of the things that we will be able to do for you in catalog protection and inventory management, account health and promotions, and brand registered programs.

I’ll now pass it to Matt, who will talk about advertising tactics.

Pre-Prime Day: Building Momentum With Advertising

Matt Visone: Thanks Vanessa, I appreciate that. I think this was a really great segment and segue into my area here. We’re going to talk about how you can build momentum leading into Prime Day, starting with advertising.

As Vanessa mentioned, you don’t need to have Prime Day deals or anything else like that. You can, of course, it’s very expensive — but you will have more traffic. Keep that in mind as we talk through advertising and how that affects every facet of it.

So first things first, you really want to take advantage of the full suite of advertising options that Amazon has to offer. Sponsored products being the most popular, the highest conversion rate, and the most efficient.

But there’s also brand awareness, brand sponsored ads and sponsored display campaigns as well. Using this full funnel over time will really help you get your customers to where you need.

If you’re just starting out right now, it’s really a little bit too late for those top or upper funnel campaigns. I would really recommend going for sponsored product, lower funnel, and as I just said before, being more efficient under conversions.

You really want to review your ad budget. If you can and if your budget allows for it, this is a perfect time to invest in ramping up your ad budget. Specifically, looking at your campaign level budgets and also the account level.

If you do have an account level cap on there as well, I’ll discuss a little bit more. Think about this: when you first launched the campaign, you made a budget before you even knew how well this is going to run and how much you’re going to spend on it.

You put a $50 a day daily budget on the campaign, but over time, it’s only spending maybe $25. You just become consistent on that. It’s only so much traffic we do have on normal days. But on days like Prime Days and Prime week, the traffic exponentially grows and that budget will be tested.

So it’s absolutely critical that you look at your budgets on your campaign level and on the account level. For those that aren’t familiar, you can set the cap on the campaign level. This is an interesting thing in that you can set this cap, but it’s a little misleading in that it is only a cap for sponsored products.

If you do sponsored display or sponsored brands, make sure you look at that. Note Amazon only has two options — so it says that you’ll spend 25% more than that cap or 100% more than the cap. That cap is not the actual cap. You can go above that. In the lowest option, you can pick 25%. Something to really think about, especially given the extra traffic.

A third in the list here is refreshing your creative. You did all this work. You got someone to your listing, but your PDP fails. That’s a tragedy and you need to be ready to advertise. Our best practice is five images, one video. If you can have A plus content, then that really will help boost that up. It’s super critical to have. Once you’ve got them in the door, you don’t want them to walk out.

Optimizing keywords, harvesting these and bidding optimization. You should anticipate an increase in spending. As we said before, the traffic will be there. There’ll be more people there. There’ll be more clicks. It’s a pay -per -click strategy here. And so review your active keywords. Pause those irrelevant ones.

Give it a good look over to minimize your waste spend. This is your last chance to launch new campaigns. We do recommend at least two to three weeks of ramping up. So if you are going to launch anything, now’s the time.

It might be a little bit tight, but we really want to give it more time to get historical data. You understand which keywords are working — understand which bids are proper for you as well. Having an optimization software for your bids is essential to prevent waste and spend. Feedvisor, I believe, is the best. It automates your bidding. It automates your harvesting of keywords that are relevant automatically for you.

And the last thing I have on this slide here is tracking your ad spend. We’re going to talk about this more later in the discussion — data is power. Understanding how you track it is very important.

There are a lot of window shoppers right now — or maybe you’ll even have until July 4th to gain more. But people are adding to cart. They’re looking at things. They’re not buying. It’s costing you ad money. They’re not converting quite yet, but hopefully that will come through at the end. So don’t get discouraged if your ad cost increases right now.

If you’re reading this or seeing this a few days before Prime Day, you’ll be limited about what you can really do, but you can always review your budgets.

As we said before, that’s something so simple, but can be overlooked really easily. And then refreshing your creative. Make sure it’s the latest images. Make sure it’s refreshed. You see these things every day.

Look at it again, get a fresh set of eyes. Is this picture great? Do I have a video on here? Do I have the five pictures there? And if you’re in a pinch, you can always use generative AI to refresh your creative as well.

I’m going to pass the ball back to Mark. He’s going to talk about Prime Day pricing tips.

Pre-Prime Day: Building Momentum With Pricing

Mark Visone: Very similar to advertising — pricing goes hand in hand. So pricing strategically to drive conversion and improve best sales rank. When you have Prime Day deals running, your pricing should help drive conversions and improve sales rank. So ranking towards the top of the sellers ahead of Prime Day will give you the prime real estate to be able to drive significant organic sales. And then, by doing so so, you actually will have to not lean as much on your advertising efforts.

So you’ll be spending a little less on the advertising side. Then we also want to be able to look at the slow moving items with more aggressive pricing. Have a laser focus on the slow movers and start to liquidate those items — they’ve been not moving or not selling. There’s no reason to have them.

On the flip side of things, make sure that you’re looking into and double checking your inventory accordingly for FBA fees.

Amazon is always on the look for various ways that they can slap you on the wrist and make sure that they’re holding more of your inventory. So make sure that you double check what inventory you do have on stock, as well as the ones that are just sitting there currently not moving because we want to definitely avoid those long and short term storage fees. And as we move down, we want to increase and ramp up pricing ahead of Prime Day, which sounds a little counterintuitive.

So leading up to prime day, we want to strategically increase the price, right? And then when prime day promotions begin, you can often offer discounts or special deals for, you know, at a higher starting point.

You know, for an example, you know, you might advertise the product now or in the next week or so at $60, right? And then at prime day, we move it down to $45. What you’re doing is, you know, you’re bringing the market up or you’re hoping you’re bringing the market up and then, you know, you’re really showing that you’re putting on a significant discount of the $45 during the prime day segment. So with that, I’m going to transition it over to Ali.

Pre-Prime Day: Reimbursements

Alie Ramirez: All right, thank you. So we all know Prime Day can really equal a lot more returns. And because more returns can also equal FBA reimbursements and opportunities, that’s what we’re going to talk about today.

So a couple of things that we really want to highlight. We all know the size that an Amazon warehouse is. And because of how many packages come in and out all day long, especially during high seasons like Prime Day, we want to make sure that all sellers know that they may be owed money.

So even if you’re already filing via your own team or via another service, we actually want to highlight how important it is during this time to audit what your current processes are. Because 1% of our 3P FBA sellers are actually part of this that are owed money.

Currently, Amazon has been focused on their profitability. And we really know that this is the time for us to make sure that all sellers are looking at their profitability in addition to their sales.

So you can look on this graph on the right, that from 2015 all the way to last year in 2023, it’s severely gone up from 70% to 76% all the way to 100% to how much we as sellers are actually covering the cost or supplementing the cost of the logistics.

So fulfilling orders are now 100% covered by sellers because we know all the fees have gone up. Because they’re focusing on profitability, how can you also focus on it? It’s by making sure the reimbursements are top of mind all the time.

A first good practice for reimbursements is to make sure your account is never suspended due to any of the cases that you’re going to submit. We want to make sure that the TOA, anyone that you’re using, is fully TOA -compliant, just like some investigators are — making sure that they’re identifying all of their losses, looking all the data measures, all the settlement reports, and all of the things that will be required to be able to initiate each and every one of these  individual case files that need to be submitted.

All of the cases that are then submitted also need to be opened and monitored, as well as ensure that any additional reports are to be handled adequately.

So it is a very long back and forth process with Amazon. And when you have to multiply this with multiple SKUs, we understand this is a new, very long process, which is really what we’re going to do for you and make sure that you can handle additional parts of your business rather than worrying about submitting each and every one of these individual cases.

So here are the categories that you want to make sure are being handled. And seller investigators together with the advisor handles all of these categories. We’ve got inbound shipments, loss items, damage items,  andcustomer returns.

And we’re going to look at a case study real quick to see how customer returns can actually affect a very large portion of somebody’s money that’s owed by Amazon. So there’s a few sub -categories within all of these five. So altogether, this is what we can ensure where you’re getting the maximum benefit, not just from main categories, but additional new sub -categories that have been added as well.

Here’s an example for every million dollars in sales — and this is from a real case study that was done. Over 12 months recovery, we can see on the first line between inbound shipments, loss items, damage items, and customer returns.

There’s a very large cumulative amount. There’s 7 ,700, 3 ,400, 350, and 700. So that first line is representing the first 12 months of recovery for every million dollar in sales. So imagine if you’re multi -seller, multi -million dollar seller, this really doubles and should triple, especially during high times like Prime Day and like Black Friday coming up as well.

If you look at the look -back period, which is on the bottom, $2 ,300, $950, $100, all of these also add up — not only in the first 12 months working with a reimbursing solutio — but also during the  look-back period which can add additional funds because there’s a full 18 months that can be looked at.

And in all of these audits, typically there’s about 25 to 30%. That is typically missed by the current processes. So this is where we always say “audit your current process.” If you are doing reimbursements via your own team via some VA’s or an additional competitor, just make sure you do an audit.

Lastly is a case study here. It was a $15 million account that was using two leading competitors in the past. When the audit was conducted, we found about $40 ,000, — $40 ,241 to be exact — in missed recoverable money.

So we can see it’s divided up by all of these categories. Now customer returns with a small number on our previous slide. However, for this exact example, if we go down to customer returns, it constitutes for about $29 ,000 in potential value. And in total, that was that $40 ,000. Now, unfortunately, some of these cases have a potential value of about $2 ,000, but they were completely expired.

So in that 18 month look back period that was done, we found a very large number that we could go after, but about 14 were expired. So this is where it’s always good to be looking at processes. And as you saw, the number in a total cumulative 50% of that came from customer returns.

Here’s another example of a $90 million seller. We were doing recovery services for about 10 months when this case study was put together, and the total recovery amount that was given back to this customer was about 894 ,000 return to that seller.

Over 6 ,700 separate cases were completely filed and they were mainly coming from missing inbound shipments and lost in damage inventory that went to the warehouse. Also in the last 90 days, Seller Investigators was able to find an additional 90 ,000 when we started looking at customer returns category.

Again, additional areas where we can really find a lot of money and have a success rate as good as this one — a success rate for this category and customer returns is about 98%.

A couple of the tactics that you want to make sure you’re doing here — maximum look back here with whoever you’re working with against other investigators who will do that 18 month look back period.

Weekly audits instead of on a monthly basis and having an immediate case being filed on your behalf. All the standout categories that we’ve mentioned — the customer returns being the most important one, FBA overages, removals, loss and transit, lost packages, canceled shipments.

All of these categories are the ones that are going to maximize the amount of reimbursements. You want to make sure you’re working with somebody that is fully TOS compliant. You can look at the badges that you have here on the page on the right.

You have the Amazon SDN — that’s the software partner program with Amazon. You want to ensure that whoever you’re working with has these badges, meaning that they’re fully vetted by Amazon themselves.

Additional things that you can look back including having clawback coverage — or having a full reversal to you in the case where Amazon does refund you. We want to make sure that you have clawback coverage and full transparency. You want to be able to see where every single dollar is coming from what case so that you can also help mitigate them in the future.

You can actually get started today. You can use this QR code. We’ll also send it after the webinar to do a free reimbursement audit of 95 .9% success rate.

Day Of: Maximizing Visibility

Vanessa Hung: We already talked about the things that you should do prior to Prime Day on advertising and pricing. And in general, all of the operational work that you need to do with the reimbursements.

But what are the things that you need to do during that week or the day of? The first thing is to check the flash sales and the countdown deals. Those are the things that you will find in the page when they feature it, as it will be front and center in the home page of Amazon.

And one thing that I noticed in previous Prime Days is that sometimes those coupons are broken. It may say that it has only one day away from expiring or that you already sold a bunch of inventory — when in reality you didn’t.

So be sure that if you’re participating, be on top of that because it tends to be broken.

Another strategy is to create some FOMO that you can shrink and expand the amount of inventory available for that countdown.

So you could say “we have only 10 units and the bar will go super high if somebody buys one.” Or if you have 1 ,000, then it will go really low. If we go to the next slide, the other thing that I love about Prime Day and some of the brand registry programs that are available, as you can see in the next one, is the Amazon Post.

That’s something that a lot of people really over look — the possibility of doing posts. I’ve been working with a lot of sellers that are leveraging AI for their Amazon posts, integrating with AI and Canva.

They do hundreds of posts a month, just in five minutes with the Canva automation and their product. These posts can be featured during Prime Day, especially in categories like fashion and clothing and accessories.

When you shop on those type of pro -detail pages, there is a section where it says “shop the look” or “shop similar styles”. So Amazon is taking the content that you put in posts to show customers the similarity between things that they were looking at. Even if you’re not participating in Prime Day deals, you can now be featured on your competitor’s page by having a post that is related to what you’re selling and the category. If we go to the next slide, the last thing is leveraging the marketing tools that you have.

If you’re doing anything outside of Amazon, even when you’re not participating, you should leverage hashtags like Prime Day, Deal of the Day, or on TikTok and Instagram. They get a lot of traffic.

If you connect your backend attribution to your bio or the link wherever somebody else might be shopping, then you can get that bonus referral program back, which is 10% of everything that they spend.

It’s very interesting  — leveraging that traffic that is already going into Amazon and gaining attention on social media. You will start seeing a lot of different influencers and people that make content around products. They get a percentage and leverage those hashtags because people are paying attention.

So that’s a huge thing that you could do that week or the day of Prime Day.

Lead-Out Considerations: Analyzing Performance Data

Matt Visone: Thanks Vanessa. Let’s think about after Prime Day now. And as I said before, data is power. There’s so much data that comes out of Prime Day.

The good news is it’s customized to you when you have the proper tools to investigate. Hw did your sales go? Did sales dip down leading into Prime Day? Did it bounce off and then dip back down leading out to exactly a net neutral?

Or was it actually a momentum builder for you? Did you advertising strategies work? How did that extra spend you put on their work? How did that capping that one day work out? Did it really add to more organic sales for you?

There’s lot of testing and tagging we can do, and afterwards you can really understand a lot of information by looking through how you performed during Prime Day.

A couple other things on budget utilization — understanding how much of your budget you used for each campaign. Like I said before, you put a $20 a day budget out there. You haven’t looked at it in a very long time.

But during Prime Day, some items went 100%. That budget was used by noon. You wasted some money there. And there’s some budgets you have that only $5 of a $20 spent. So you learn from these mistakes for the tentpole event or next cyber five that’s coming up very soon.

You can allocate that budget from the one that underperforms or to the higher performer so you don’t lose out. Reviewing performance is critical after Prime Day.

Now, replenishment. I think a couple of us have talked a lot about this, but lo and behold, you’re getting out of Prime dDy, you’re gearing up for Q4. How are you getting ahead of your inventory, your setbacks, fees that Amazon has now in terms of low stock fees or even excess inventory fees??

You’ll definitely need to leverage technology, understand your replenishment, understand what the velocity was that you were selling at, understand what you have on hand, what you can source, what you can’t source, and make sure that you’re avoiding these extra fees.

Here at Feedvisor, we actually have some specific strategies for repricing if you are in that low inventory fee. Or if you’re in that excess inventory fee, we’ll manipulate the price a bit to help you avoid them as much as possible.

On the replenishment side, we have multiple reports. We have plenty of data and an understanding of how fast you’re selling compared to how much you have on hand or how much is coming in. You can really understand how much to supply and have for Q4 and other tentpole events that are coming up fast.

Lead-Out Considerations: Reimbursements

Alie Ramirez: The 5th consideration is to make sure that you always have a theory of adverse incidences monitoring those open cases. I know we mentioned these are the tips to be aware of — not letting those cases fall through the cracks because we know that some of these cases require additional escalations and additional documentation. Monitoring those open cases is essential because once opened, if they do deny it, it might be hard or even impossible to open them up again.

Making sure that your provider is covering, as we’ve mentioned, customer returns in the clawbacks. Clawbacks happen very frequently, especially during high seasons like Prime Day.

You can ensure that you’re not missing out on this money. As we’ve seen in the case studies, we have found money for customers that are using other competitor services or their own team. It’s always good to do that for you.

Key Takeaways and Closing Remarks

Mark Perone: Even with the limited time, as we all mentioned, you have roughly three weeks. There are quick, easy ways to get as much information as you possibly can. I know Feedvisor and along with CarbonSix, our marketing teams truly do a fabulous job of putting out tremendous content, specifically around Prime Day guides, playbooks, blogs, and videos.

So dive into those. These things are amazing. They’re jam -packed with 20, 40, 60 pages of extremely rich content, taking into account years and years of Prime Day action. Looking at Pre -Prime Day, building a strong foundation and prioritizing strategic preparation, compliance, and building momentum.

Going back into strategizing in advance, note how you should plan to execute for the upcoming day and then use that momentum into the holiday season and throughout Q4.  The day of, maximize your impact with strategies that drive sales and enhance visibility.

Whether that’s updating your pricing strategies to optimize for maximized sales or revenue, have a set goal of what you’re looking to accomplish during this Prime Day. It’s always better than going in blindly and hoping for the best because sometimes you’re going to get taken back as as to what you see.

This is something we do all the time. You know, we’re taking a look at the trends that we hit or the ones that we missed. We take note of what blew our wildest imaginations away — and you should be doing the exact same for your business.

It’s important to make sure that you’re going back and you’re sitting down with all your folks and digesting what performed well. What should we be doing again? What should we be scaling back on? This is going to help you not only for Prime Day, but also going into Q4 as well.

Last off, we want to thank you guys again. We really do appreciate your time and for joining us. We wish you the best of luck with Prime Day!

This site uses functional cookies and external scripts to improve your experience. You may change your settings at any time. Your choices will not impact your visit.

I agree to receive cookies

Click here to read our Cookie Policy.