FULL-FUNNEL ADVERTISING
Create the demand. Capture it. Connect the full journey. On and off amazon
Agentis connects Sponsored Ads, DSP and AMC with your retail data to understand where demand is created, where it converts, and where the next dollar can drive the most profitable growth.
WHAT WE ACTIVATE
The full funnel, not just the bottom of it
Most DSP programs concentrate spend on retargeting shoppers who were already going to buy.
We build across all four stages and report on each one separately, so you can see what’s driving new demand versus what’s harvesting it.
The funnel produces a next action, not just a report
Every stage feeds the same system, and the system tells you what to do about it. Agentis surfaces where search demand exists without paid coverage, which audiences are ready to activate and how large they are, and which terms are converting well enough to deserve more spend.
THE CONNECTION
The ad decision is only as good as the context around it
A DSP conversion drop doesn’t necessarily mean the campaign is the problem. The Buy Box may be lost. Inventory may be constrained. A competitor may have changed price. Demand may have shifted. Or the economics of the ASIN may have changed.
Agentis reads those signals together before deciding what to do with the media.
SPONSORED ADS
Coordinated with DSP, not run beside it
Sponsored ads capture demand that already exists. DSP creates it. When the two are managed by different teams or different partners, they compete for the same shopper and you pay for one sale twice.
We run both from a single view. DSP builds and warms the audience, sponsored ads close it, and bids shift toward the ASINs that are in stock and holding the Buy Box rather than spreading evenly across the catalog.
The Media Overlap view shows exactly what that coordination is worth, how many of your converters saw both ad types, and how much better they converted than shoppers who saw only one. Across clients we have found that the first meaningful efficiency gain usually isn’t a better DSP campaign. It’s the sponsored ads spend that stops being wasted once upper funnel is feeding it.
AMC AND MEASUREMENT
Attribution tells you what got credit. The customer journey tells you what worked.
Amazon’s clean room answers four questions attribution can’t:
- Who did we reach — new-to-brand and audience overlap.
- What worked together — cross-channel paths and media sequencing.
- What was incremental — lift and marginal contribution.
- What happened next — repeat purchase, subscription revenue, and customer value.
Most brands either never query it or get a quarterly deck from someone who does.
We integrate AMC directly into Agentis. Queries run weekly against your account, and the results land alongside your pricing, inventory, sponsored ads, and retail data.
We run the queries. No SQL, no analyst on your side. We build and maintain the query set and refresh it weekly.
We visualize the output as views. Path to Purchase, Media Overlap, New to Brand, Repeat and LTV, Cross-Sell, and Customer Segments. Each readable in seconds rather than exported and interpreted.
We surface the findings as headlines. The platform pushes notable results forward instead of making you go looking: which path drove the most multi-touch conversions, how much better converters who saw both ad types performed, what a customer is worth by month twelve.
We turn an audience finding into a live audience. When the analysis identifies a segment worth reaching, it’s sized and ready to activate in DSP from the same place you found it. That handoff is what usually breaks in a standard AMC engagement.
HOW WE MEASURE
Optimize the funnel. Measure the business.
Channel ROAS tells you how efficiently an ad converted. It doesn’t tell you whether the business grew efficiently.
MEDIA
ROAS · ACoS · CVR
CUSTOMER
NTB · Incrementality · Repeat purchase
BUSINESS
TACoS · Contribution margin · Total sales growth
Most reporting stops at the first column. Clean room analysis gets you the second. Only the third tells you whether the spend was worth it — and that requires retail data the media platforms don’t hold.
Agentis connects all three. The goal isn’t better media performance. It’s more profitable marketplace growth.
Control the full funnel, not just the last click
Media, measurement, and activation in one platform pulling together your retail data.