Rachel Horner

Rachel Horner

Amazon & E-Commerce Analyst · Feedvisor

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About

Rachel Horner is an Amazon and e-commerce analyst at Feedvisor, where she researches and reports on the forces shaping online commerce — from Amazon advertising innovation and AI-powered repricing to tariff impacts, inventory management, and competitive marketplace dynamics. Her work translates complex industry developments into actionable guidance for brands and sellers operating on Amazon, Walmart, and other major e-commerce platforms.

Before joining Feedvisor, Rachel developed expertise across advertising technology and digital media. As a writer and strategist at Simulmedia, she covered TV advertising technology and cross-channel media planning. At Idomoo, she focused on personalized video technology and its applications in digital commerce. Earlier roles in operations analysis at Park Evaluations and editorial work at Nova Science Publishers gave her a strong foundation in data-driven research and the editorial process.

Rachel holds a Bachelor of Arts in English Language and Literature from Binghamton University. She brings a sharp analytical eye to topics like Amazon’s fee structures, AI-driven advertising optimization, and the competitive dynamics between Amazon, Temu, and Shein.

Areas of Expertise

  • Amazon advertising (Sponsored Products, DSP, AMC, Sponsored TV)
  • AI and machine learning in e-commerce pricing
  • Amazon FBA fees, inventory management, and seller strategy
  • Retail media networks and full-funnel optimization
  • Tariff impacts and supply chain strategy for e-commerce
  • Streaming TV advertising and connected TV (CTV)
  • Marketplace competition (Amazon, Walmart, Temu, Shein)

Experience

2023–Present Amazon & E-Commerce Analyst
Feedvisor
Researches and reports on Amazon advertising, AI-driven pricing, marketplace strategy, and e-commerce trends.
2021–2023 Writer & Strategist
Simulmedia
Covered TV advertising technology and cross-channel media planning.
2020–2021 Digital Media Writer
Idomoo
Focused on personalized video technology and its applications in digital commerce.
2019–2020 Operations Analyst
Park Evaluations
Data-driven analysis and departmental performance monitoring.
2018–2019 Editorial Associate
Nova Science Publishers, Inc.
Editorial and publishing process for academic and scientific publications.

Education

2014–2018 Bachelor of Arts, English Language and Literature
Binghamton University (SUNY)

Selected Work