Brand Survey 25 LANDING PAGE FEATURE

E-commerce is at a breaking point. Is your brand prepared for what comes next?

In our seventh annual brand survey, the 2025 E-Commerce Playbook for Brands, we surveyed over 500 U.S. e-commerce leaders—from DTC disruptors to enterprise brands—to uncover how they’re responding to mounting pressure and planning for growth in 2025.

Inside, you’ll discover:

  • 9 out of 10 brands report rising ad costs without a clear understanding of ROI (and what the few profitable ones are doing differently)
  • AI is becoming the great equalizer—or the greatest threat—depending on how it’s deployed
  • The channels brands are diversifying to for reach, control, and resilience, from marketplaces to DTC to TikTok