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E-commerce is at a breaking point. Is your brand prepared for what comes next?

In our seventh annual E-Commerce Playbook, we surveyed over 500 U.S. e-commerce leaders—from DTC disruptors to enterprise brands—to uncover how they’re responding to mounting pressure and planning for growth in 2025.

Inside, you’ll discover:

  • Why 9 out of 10 brands are bleeding ad dollars without clear returns (and what the few profitable ones are doing differently).
  • How AI is becoming the great equalizer—or the greatest threat—depending on how it’s deployed.
  • The factors forcing brands to walk away from the marketplace safety net—and what it takes to succeed without it.