Why Should You Optimize Your Pricing on Amazon?
Over 80% of Amazon’s marketplace sales take place through the Buy Box. Learn how you can increase profits and keep your spot in the Buy Box.
Download the Amazon Price Optimization Infographic
Resources - Playbooks
Learn How to Achieve the Perfect Balance Between Pricing and Profits
Your product pricing directly impacts your profit and sales velocity, and with shifts in the market, seasonality, and changing business goals, you need to be smart about optimizing your pricing. This is the case even if you already own the Buy Box.
Your Buy Box strategy is essential to drive revenue on Amazon as a seller, brand, or private label.
Lowering prices can increase one’s chances of winning the Buy Box, but these decisions should be made with holistic, data-driven insight to achieve a balance between pricing and profits.
What You Get:
- Simple steps to optimize pricing for revenue, profit, and intent
- Overview of the difference between algorithmic and rules-based repricing
- Top repricing strategies you can use in 2022 to win on Amazon