The 2026 State of Brand Commerce
The 2026 Brand Survey analyzes how leading brands are navigating rising CPCs, platform concentration, AI-driven discovery, full-funnel retail media strategy, and increasing pressure to prove advertising performance.
Drawing on insights from 1,000+ brand and e-commerce leaders, the survey examines how organizations are recalibrating retail media strategy across Amazon and emerging platforms while strengthening measurement, full-funnel activation, and operational coordination.
Key Takeaways for E-Commerce Brands
78% of brands saw increases in retail media costs, citing rising CPC’s y-o-y
74.8% of brands expect Amazon advertising budgets to increase
61% of brands expect up to 25% of product discovery traffic to come from AI-driven interfaces
If you are responsible for retail media, advertising performance, or e-commerce growth, this report provides a data-backed view into:
- Where incremental retail media dollars are flowing
- How brands are responding to CPC inflation and margin pressure
- Why advertising performance must now be evaluated through incrementality and margin impact, not just attributed efficiency
- What AI-driven commerce means for discovery and performance in 2026
Access the 2026 State of Brand Commerce Report
Data and insights from 1,000+ brands