Your 2027 Amazon Growth Plan Has a B2B Blind Spot
Watch the recording to find out how to find, reach, and grow high-value business buyers on Amazon. Feedvisor and Amazon Ads walk through where B2B demand is actually going and what it takes to capture it profitably.
What we cover
Most brands treat Amazon Business as a checkbox on the seller account rather than a demand channel with its own buyers, its own buying behavior, and its own ad products. We spent 35 minutes on what changes when you stop doing that.
- The B2B audience on Amazon, and why the investment thesis holds. Andrew lays out who these buyers are, how they purchase, and where Amazon is putting its weight behind business buyer demand.
- The full-funnel picture for Amazon Business Ads. What is actually available to you, including the display routes most brands never get briefed on and how they differ on budget commitment, audience control, and guaranteed delivery.
- Why your B2C playbook underperforms here. Repeat and replenishment behavior, quantity discounts, and business pricing change what a media dollar is worth. Across clients we have found that the same creative and the same bids produce very different economics against business buyers.
- The operating model behind it. How advertising, pricing, inventory, and retail signals feed a single set of decisions: who to target, which ASINs, what to bid, what to promote, and when to replenish.
Speakers
Dani Nadel — President & COO, Feedvisor. Leads our work helping brands turn Amazon advertising into profitable growth, focused on the strategies, audiences, and retail signals that decide what a media dollar is actually worth.
Andrew Roth — Sr. GTM Specialist, Amazon Ads. Leads go-to-market for Amazon Business advertising, with the closest view of where business buyer demand and the advertising toolkit are heading.