This video explores PPC vs. SEO: How to Optimize for Paid and Organic Search on Amazon, covering how to structure campaigns, manage bids, and improve ACOS to drive profitable growth on Amazon. Learn data-driven tactics used by top-performing sellers.

What This Video Covers

• Campaign structure and targeting best practices
• Keyword strategy: match types, bid management, and scaling
• How to read and act on performance metrics and ACOS
• Budget allocation across campaign types (SP, SB, SD)
• Identifying wasted spend and harvesting new converting terms