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St. Patrick’s Day 2016: Amazon Is Nailing It and so Can You
Stay on top of the latest e-commerce and marketplace trends.
On March 17, millions of people will go Irish and the Chicago river will be dyed green! An estimated 125 million Americans plan to celebrate St. Patrick’s Day, spending over $4.44 billion dollars. These are some pretty amazing stats considering it’s not even an official US holiday!
So what does that mean for online stores and Amazon? Treating St. Patrick’s Day very seriously, Amazon is taking full advantage of the flood of customers willing to spend money by painting the online marketplace green and offering just about everything for sale for a limited time.
From fun leprechaun hats, themed apparel to shamrock trinkets and everything in between, Amazon is leveraging St. Patrick’s Day to drive sales – running exclusive deals on items anywhere from early March till the end of the month.
With over 240 million active users on Amazon.com, Amazon sellers are at an immediate advantage. FBA and larger sellers who can easily add products to their catalog can really capitalize on St. Patrick’s Day by following Amazon’s sales strategy and offer a ton of themed or related items throughout the month at a discounted price.
If you want to amplify your revenue this month and give yourself that spring boost, here are some useful St. Patrick’s Day stats, according to National Retail Federation, to help you nail it.
#1 103 million is the estimated number of people who plan to wear green to celebrate St. Patrick’s Day. If you’re selling apparel, you’re in luck! Topping consumers’ list, putting up green clothing for sale like a T-Shirt with the word luck or magic printed on it or even simple striped knee socks will do the trick. SoRock does it brilliantly.
#2 56.5 percent of Americans are expected to purchase food and beverages. Corned beef, cabbage, finger food, cheese and snack are hot St. Patrick’s Day food items so if they’re on your catalog, it’s worth selling them at a bargain. And if it’s anything alcohol related you’re offering, think big. Even kitchen apparel items are raking in. Just check out how Elite Premium Product is using St. Patrick’s to promote its Stainless Steel Beer Chiller Stick.
With spring and Easter just around the corner, there’s no better time to rev up your sales strategy. Make sure you have the right Amazon repricer to optimize your business, especially in time for the profitable holiday season.