2023 Amazon Prime Day U.S. Trends

Results, Product Winners, and Ad Metrics From the Biggest Prime Event Ever

Download the Amazon Prime Day 2023 Infographic

Resources - Playbooks

Discover the top purchasing trends, product categories, and advertising performance on Amazon this 48 hour period

By Marissa Incitti July 27, 2023

In spite of inflation fears and reduced consumer spending, 375 million items were purchased during Prime Day 2023, making it the biggest Prime Day event in history.

Our analysis of 48 hours of sales and discounts reveals what consumers are looking for in the current shopping climate, which we predict will continue to affect e-commerce throughout back-to-school and holiday shopping.

Learn how to perfect your keyword strategy, product portfolio, and advertising plan to win on Amazon in the months ahead using the 2023 Prime Day Infographic

What You Get: 

  • Top performing product category and keywords from Prime Day 2023
  • A summary of the results from the 48-hour event including ad metrics, sales, and more
  • Analysis of consumer behavior driving sales this year


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