The fight for Amazon’s Buy Box is ruthless. Nearly a million new sellers joined in 2024, and China-based sellers now control over half the market. But if you know how to win, the payoff is huge.

Updated for 2025, our in-depth guide pulls back the curtain on what it truly takes to secure and maintain the Buy Box. Packed with the latest insights, this is your roadmap to thrive in an increasingly competitive marketplace.

• A detailed breakdown of the latest Seller Benchmark Metrics essential for Buy Box eligibility and domination
• Best practices for maintaining top customer feedback, fast shipping times, valid tracking rates, and more—so you can consistently outperform competitors
• The most common Buy Box misconceptions that could be quietly undermining your strategy