Resources - Webinars

How Brands Can Thrive Alongside Amazon’s Private Labels

By Catie Grasso December 6, 2018
How Brands Can Thrive Alongside Amazon’s Private Labels

In our latest Amazon Experts webinar, discover tangible ways that your brand can remain profitable and competitive alongside Amazon’s growing list of private label brands. Led by Feedvisor’s Director of Enterprise Sales Justin Halle and former Amazonian Andrea Riposati, the dialogue consists of actionable steps you can take to protect your brand drive traffic and conversion to your branded listings.

Highlights:
-2:40 Setting the stage, discovering when Amazon private label brands first made an appearance
-5:30 Private labels are a long-term play for Amazon
-8:40 Real-life examples of Amazon’s insertion of their private labels on the marketplace
-11:05 Actions you can take to remain profitable and competitive in the midst of Amazon’s private label push
-18:15 Owning your brand and category, including a case study from a Feedvisor client navigating display ads to drive product discovery and engagement

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