Marissa Incitti
Associate Director of Content & Research · Feedvisor
About
Marissa Incitti leads content strategy and research at Feedvisor, specializing in retail media, pricing strategy, and AI-driven commerce. She also leads the development of industry research and thought leadership that helps brands understand and respond to shifting marketplace dynamics.
Her work focuses on translating data and market signals into strategic insight, equipping brands with frameworks to navigate Amazon and Walmart more effectively across the full funnel. She is particularly focused on how advertising, pricing, and demand signals work together to drive profitable growth.
Marissa has over a decade of experience in content marketing and is known for distilling complex topics into clear, actionable guidance for enterprise teams.
Areas of Expertise
- Amazon Marketplace Strategy
- Walmart Marketplace
- Retail Media & Advertising
- Dynamic Pricing Strategy
- AI in E-Commerce
- Amazon FBA & Fulfillment
- Seller Performance Analysis
- Marketplace Competitive Intelligence
Selected Work
- Walmart Just Walked Into ChatGPT. Amazon Just Locked the Door.
- The 2026 State of Brand Commerce
- The Amazon Flywheel Explained: Learn From Bezos’ Business Strategy
- One UI to Rule Them All: The Future of Amazon Advertising Workflows
- Rufus vs. Sparky
- Today’s AI Shopper
- Amazon Unboxed 2024: What’s Next in Advertising Innovation
- Cyber 5 2023: A Deep Dive into Record-Breaking Sales and Shopping Trends
- 1P vs. 3P vs. Hybrid: How to Choose the Best Amazon Selling Model