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How to Optimize Your Cross‑Channel Marketing Strategy to Drive Sales on Amazon

In this webinar, learn how to better understand your KPIs and optimize your cross-channel marketing initiatives to maximize your Amazon performance. By Natalie Taylor April 3, 2020
How to Optimize Your Cross‑Channel Marketing Strategy to Drive Sales on Amazon
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About the Author

Natalie Taylor is the content manager at Feedvisor, where she oversees and executes on the company's content marketing strategy. Prior to her work at Feedvisor, she wrote for a B2B supermarket magazine, focusing on merchandising and marketing trends in the grocery industry.

Brands are more often turning to paid digital marketing to bolster their online presence.

56% of brands on Amazon believe social media marketing is their greatest source of e-commerce opportunity.

Yet, there is often a fundamental gap in marketers’ approach that limits attribution of external marketing on Amazon sales. This can prevent brands from optimizing their strategies and appropriately allocating ad spend.

In this webinar with Yev Marusenko of AmzJet and ZonTracker, uncover the missing link in your attribution approach and learn how to better understand your KPIs as well as optimize your cross-channel marketing initiatives to maximize performance.

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