Resources - Playbooks
How to Use Social Media to Drive Business Growth
Stay on top of the latest e-commerce and marketplace trends.
An estimated 3.1 billion people are on track to use social media worldwide by 2021, signaling the ever-growing popularity of using these channels to fulfill different goals — news consumption, networking, staying in touch with friends, or for entertainment purposes.
However, an increasing number of consumers are simultaneously leveraging social media to inform various stages of their purchase decisions. They use social media channels to read reviews and gain social proof, learn about a specific product’s features or benefits, discover new products or brands, and even experiment with purchasing directly on the platform.
In order to meet your prospective and existing customers where they are, you need to establish a social media strategy and presence as part of your Amazon sales generation and greater customer experience strategy. In this comprehensive playbook, our Amazon experts have compiled tangible reasons that driving external traffic, such as from social media, can be beneficial to your Amazon business and how you can capitalize on paid and organic options to help achieve your results.
What Will You Learn in the Playbook?
- How to run efficient ads for your Amazon products, such as on Facebook
- Amazon-approved social media best practices
- Clear steps to using Amazon social media promo codes to complement your off-Amazon marketing efforts
- How participating in programs such as Amazon Associates, Influencers, and Attribution can help drive incremental awareness and exposure for your catalog
Before you begin posting or advertising on social media with the end goal to boost sales and promote products in your Amazon catalog, it is important to align your marketing goals with your big-picture business objectives.
Whether you are establishing a social media presence for the first time or are looking for innovative ways to strengthen your reputation and brand value, engage with consumers more closely, and demonstrate your commitment to the purchase process and their overall experience, social media can, in fact, lead to tangible business results on Amazon. With the right approach, you will be able to establish cohesive messaging and shopper perception both on and off Amazon.