Infographic: What Statistics Say About Consumer-Brand Relationships on Amazon in 2019

Consumers — two-thirds of which typically start their search for new products on Amazon — have made their loyalty to Amazon apparent. Nearly half of U.S. consumers visit Amazon at least a few times a week and a significant majority (89%) visit the platform at least once a month. With a continual rise in consumer expectations, it is critical for sellers and brands to know how to be nimble amidst today’s omnichannel retail landscape in order to remain competitive, increase revenue and profits, and gain and retain customers on Amazon.

In this infographic, we have compiled several compelling, data-driven statistics across two of our cornerstone reports on consumer behavior and brands on Amazon. We polled 2,000+ U.S. consumers and 500+ U.S. brands to uncover the evolving relationships with both target groups and Amazon, as well as with each other. Across pricing, advertising, and engagement, we explore how brands and consumers leverage one another for successful transactions, as well as uncover areas for improvement. 

Over the last year or so, Amazon has continued to build out and refine its offering for brands, making it a channel that is difficult for brands to ignore. With offerings such as new-to-brand metrics, the Brand Dashboard, Sponsored Brands, Amazon Stores, the Amazon Brand Registry, Enhanced Brand Content, and more, Amazon is increasingly helping brands understand and improve their overall brand health, protect their brand identities, and engage with customers on a deeper level.

Moreover, brands and private labels now have a solution that allows them to dynamically price their inventory and win against the competition. Feedvisor’s ProductSphere™ pricing technology, which is the first of its kind, is an answer to the industry’s lack of a solution for pricing branded, private label, and single-seller ASINs, leaving these segments unsure how to competitively price these items. 

ProductSphere™ pricing allows brands and private label sellers to set the pricing strategy by SKU according to their business objectives, such as revenue optimization, profit, or liquidation, and machine-learning algorithms continuously search for the optimal price point and make real-time adjustments, driving their business goals to achievement.

Final Thoughts

Part of Amazon’s mission when it launched in 1995 included the notion of offering customers “the lowest possible prices.” As evident in the creative above, the importance of affordable pricing still rings true today — 82% of consumers cite price as a very important factor when selecting a product. 

Brands need to know how to price competitively to drive sales, and then go a step further and leverage advertising in conjunction with a robust pricing strategy to increase awareness, engagement, and conversion. In the retail culture of today, brands need to prioritize Amazon as an integral asset in their overall e-commerce strategies, which, in turn, can provide a deep understanding of how to continuously adapt and deliver on consumers’ expectations.