Resources - Playbooks

How to Gain and Retain Customers on Amazon

By Catie Grasso July 31, 2019
How to Gain and Retain Customers on Amazon
Catie Grasso
About the Author

Catie Grasso is a marketing content writer for Feedvisor. Previously a B2B product marketing specialist, she enjoys running, trying new restaurants, and planning her next trip overseas.

Relentlessly dedicated to providing an unmatched customer experience, Amazon has truly pioneered what it means to put the customer first. Since its inception in 1995, Amazon’s core mission has been to be “Earth’s most customer-centric company.” More than two decades later, Amazon has yet to abandon this mentality. In fact, the sentiment rings true today more than ever. 

With the development of Amazon Prime, the Alexa-enabled suite of voice-activated devices, ongoing technological advancements, and an acute attention to convenience and customization, Amazon has paved the way for retailers and brands interested in optimizing their interactions with customers. 

In doing so, the e-commerce leader has effectively been able to meet the needs of its customers, while simultaneously driving steady sales and traffic to its platform. In this comprehensive playbook, discover how understanding the customer journey can optimize your Amazon go-to-market strategy and drive shopper loyalty. 

What’s Inside the Playbook?

  • Strategies you can implement to excel at both new customer acquisition and existing customer retention
  • An overview of the customer journey and how you can influence each stage
  • Proven ways that strategic advertising can propel customer awareness
  • Measures Amazon has taken to build its customer-first model, and how you can apply them to your own operation

When consumers are ready to buy a specific product, nearly three-fourths go directly to Amazon. In order to convert these customers into repeat buyers, you need to keep a constant pulse on their motivations and preferences in order to inform any optimizations you make as well as your greater Amazon strategy. 

By understanding the customer mindset and how customers move through their purchase journeys, you will be armed to attract and maintain existing and prospective customers, maintain strong seller performance metrics, and experience sales growth from satisfied customers that share your products with their own communities.

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