Resources - Playbooks

The Reputation Management Playbook: How to Improve Your Feedback, Ratings, and Reviews

By Catie Grasso July 9, 2019
The Reputation Management Playbook: How to Improve Your Feedback, Ratings, and Reviews

In the age where social proof and e-commerce frequently converge, maintaining a strong, credible reputation has never been more important. With consumers absorbing information across a variety of channels and touchpoints, they are constantly becoming more informed.

According to Feedvisor research, 77% of consumers read product reviews to some degree prior to making a purchase on Amazon — 41% always do and 36% frequently or often do so. Reviews are tremendously influential and persuasive when it comes to customers’ purchase decisions and can undoubtedly make or break a sale.

In The Amazon Reputation Management Playbook, we have compiled expert-curated strategies you can leverage to optimize your seller feedback, ratings, and reviews on Amazon. As a result, you will be able to connect with customers more effectively and maintain a positive seller reputation.

Catie Grasso
About the Author

Catie Grasso is a marketing content writer for Feedvisor. Previously a B2B product marketing specialist, she enjoys running, trying new restaurants, and planning her next trip overseas.

What’s Inside the Playbook?

  • Clarification on the terms “feedback,” “ratings,” and “reviews” that are often lumped together by sellers
  • A breakdown of how Amazon’s feedback ratings and reviews system works
  • Best practices to prevent negative feedback and drive positive reviews
  • Repercussions for not taking your feedback and reviews seriously

In order to establish customer loyalty, you need to provide consistent buying experiences time and time again. Without a clearly defined reputation management strategy, customers will likely take their interest to a competitor.

With the practical tactics in this playbook, you will be able to make your commitment to the customer evident, promote engagement, and entice future purchases — all according to Amazon’s policies and best practices.

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