Resources - Playbooks

The Reputation Management Playbook: How to Improve Your Feedback, Ratings, and Reviews

The Amazon Reputation Management Playbook includes several innovative strategies to help you improve your seller feedback, ratings, and reviews on Amazon. By Catie Grasso July 9, 2019
The Reputation Management Playbook: How to Improve Your Feedback, Ratings, and Reviews

In the age where social proof and e-commerce frequently converge, maintaining a strong, credible reputation has never been more important. With consumers absorbing information across a variety of channels and touchpoints, they are constantly becoming more informed.

According to Feedvisor research, 77% of consumers read product reviews to some degree prior to making a purchase on Amazon — 41% always do and 36% frequently or often do so. Reviews are tremendously influential and persuasive when it comes to customers’ purchase decisions and can undoubtedly make or break a sale.

In The Amazon Reputation Management Playbook, we have compiled expert-curated strategies you can leverage to optimize your seller feedback, ratings, and reviews on Amazon. As a result, you will be able to connect with customers more effectively and maintain a positive seller reputation.

Catie Grasso
About the Author

Catie Grasso is a content manager at Feedvisor where she oversees and executes on the company's content strategy. She enjoys running, trying new restaurants, and traveling.

What’s Inside the Playbook?

  • Clarification on the terms “feedback,” “ratings,” and “reviews” that are often lumped together by sellers
  • A breakdown of how Amazon’s feedback ratings and reviews system works
  • Best practices to prevent negative feedback and drive positive reviews
  • Repercussions for not taking your feedback and reviews seriously

In order to establish customer loyalty, you need to provide consistent buying experiences time and time again. Without a clearly defined reputation management strategy, customers will likely take their interest to a competitor.

With the practical tactics in this playbook, you will be able to make your commitment to the customer evident, promote engagement, and entice future purchases — all according to Amazon’s policies and best practices.

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