Resources - Playbooks
The Reputation Management Playbook: How to Improve Your Feedback, Ratings, and Reviews
Stay on top of the latest e-commerce and marketplace trends.
In the age where social proof and e-commerce frequently converge, maintaining a strong, credible reputation has never been more important. With consumers absorbing information across a variety of channels and touchpoints, they are constantly becoming more informed.
According to Feedvisor research, 77% of consumers read product reviews to some degree prior to making a purchase on Amazon — 41% always do and 36% frequently or often do so. Reviews are tremendously influential and persuasive when it comes to customers’ purchase decisions and can undoubtedly make or break a sale.
In The Amazon Reputation Management Playbook, we have compiled expert-curated strategies you can leverage to optimize your seller feedback, ratings, and reviews on Amazon. As a result, you will be able to connect with customers more effectively and maintain a positive seller reputation.
What’s Inside the Playbook?
- Clarification on the terms “feedback,” “ratings,” and “reviews” that are often lumped together by sellers
- A breakdown of how Amazon’s feedback ratings and reviews system works
- Best practices to prevent negative feedback and drive positive reviews
- Repercussions for not taking your feedback and reviews seriously
In order to establish customer loyalty, you need to provide consistent buying experiences time and time again. Without a clearly defined reputation management strategy, customers will likely take their interest to a competitor.
With the practical tactics in this playbook, you will be able to make your commitment to the customer evident, promote engagement, and entice future purchases — all according to Amazon’s policies and best practices.