Resources - Playbooks
7 Tips to Navigate Account Suspension on Amazon [Guide]
Stay on top of the latest e-commerce and marketplace trends.
With a mission to provide the best customer experience for its shoppers, Amazon instills a stern set of rules and policies for its sellers to adhere to. In order to create a frictionless customer experience, you are expected to abide by Amazon’s regulations or otherwise risk account suspension.
Given the current climate around the global pandemic, Amazon in recent weeks has suspended nearly 4,000 seller accounts for violating its strict policies around price gouging, and it has removed “millions” of listings over other violations related to COVID-19, such as making false health claims.
According to Feedvisor’s 2019 report, The State of the Amazon Marketplace, over one-third (36%) of Amazon sellers cite account suspension as their top concern with operating on the platform. Is your account at risk?
In order to help you confidently and effectively manage and prevent account suspension, our Amazon experts have compiled seven proven steps you can take to pinpoint the cause of the suspension and execute a strategy for rapid reinstatement.
What Will You Discover in the Guide?
- How to perform an account audit to identify the cause of your suspension
- Specific metrics you should analyze to determine your course of action for reinstatement
- Product listing maintenance and optimization tips to avoid customer confusion and copyright infringement
- Strategies to avoid shipping and return policies that can lead to suspension
Account suspension can bring your operation’s profitability to a complete halt. Knowing how to rapidly identify the reason for your suspension and ways to get reinstated quickly is crucial, particularly in the current, volatile e-commerce landscape.
The strategies outlined in this guide will help you make a case and prepare a thorough plan of action to get your items back up on the marketplace so you are able to maintain a healthy account moving forward.