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Brands & Amazon: Insights, Opportunities, and Concerns in the Age of E-Commerce
Stay on top of the latest e-commerce and marketplace trends.
In recent years, Amazon has seismically disrupted the e-commerce landscape and revolutionized the product search cycle, with consumers visiting the platform not only to search and shop, but also to discover new brands — with 80% of Amazon customers using the platform to identify new products or brands.
For these brands, Amazon offers a significant opportunity for growth. With a scope and reach of Amazon’s scale, an increasing number of brands are leveraging the platform to connect with new customers and elevate their brand image and positioning. The platform helps brands create awareness, drive discovery, and establish a strong brand presence.
All of these factors, in turn, enable consumers to understand the brand’s value proposition and story, one of the most critical stepping stones toward conversion. Amazon is not only another sales channel that brands are integrating into their e-commerce mix, but it is a selling tool that brands use to promote their value-added features and benefits and connect with new audiences.
In the first-of-its-kind report, we surveyed more than 500 business leaders from major U.S. brands regarding how brands are restructuring their overall e-commerce strategies to include Amazon, motivating factors, benefits, and advertising goals for selling on the platform, monthly ad spend and annual revenue figures, and specific strategies for driving sales.
What Will You Discover in the Report?
- How brands are utilizing Amazon’s customer base and high search traffic to drive success
- What brands view as the most important aspects of selling on Amazon
- Specific ways that brands are leveraging Amazon Advertising, along with monthly ad spend figures
- The role Amazon plays in brands’ greater e-commerce strategies and what brands view as key drivers of sales
- Leading retail categories for brands, competitive concerns, and other compelling insights
Today’s online shopping ecosystem has led a significant amount of online businesses, including enterprise brands, to revisit their approach to Amazon. The platform offers a vast consumer base, including over 100 million Prime members in the U.S. alone, and significant exposure for any brand that wants to capitalize on incremental revenue, establish and promote their brand presence, and understand consumer behaviors and trends. By keeping pace with the ever-evolving retail landscape — with Amazon at the center — brands can effectively differentiate their brand, drive growth, and solidify their brand identity.