Amazon Search Term Optimization: Leveraging Keywords to Boost Organic Rankings

Consumer search behavior is constantly changing, but no one could have predicted the disruption that ensued from the COVID-19 pandemic this year.  Certainly, shoppers have bombarded e-marketplaces, especially Amazon, where they can browse and engage with countless brands and products across both essential and broader categories.

Impressions across e-marketplaces are expected to increase up to 125% in Q4 — but which keywords and products will consumers be searching for?

The pandemic has drastically disrupted search trends on Amazon. The keywords you have leveraged in the past may no longer be relevant, which could be hurting your organic rank in search results. In order to ensure your products are discoverable, you need an ongoing search term optimization strategy that incorporates top-performing search terms into your product detail pages.

Just because you optimized your on-page copy and imagery once last quarter does not mean you can set it and forget it throughout the holiday season, for example. In this compact cheat sheet, you will gain an understanding of the search trends and fluctuations on Amazon over the last year to help inform your keyword strategy. The more relevant your keywords are, the more relevant your traffic will be and, in turn, the higher their propensity to engage and convert.

What Will You Discover in the Cheat Sheet?

• Broad-based and category-specific keyword trends over the last year and search dominance predictions for Q4
• The importance of category research and mining useful long-term keywords
• Best practices for keyword research and ongoing optimization

By implementing a thorough SEO strategy, you will be able to leverage impactful keywords to help rank your listings higher organically. By embedding these techniques into your Amazon workflows, you are simultaneously mitigating irrelevant clicks and traffic and taking the logical steps to help you navigate seasonal selling, demand fluctuations, and consumer trends.