Resources - Playbooks

The Amazon SEO Playbook: How to Improve Organic Rankings and Drive Conversions

Do you understand how Amazon’s search algorithm works? Discover actionable strategies to improve your discoverability and shopper engagement on Amazon. By Natalie Taylor August 25, 2020
The Amazon SEO Playbook: How to Improve Organic Rankings and Drive Conversions

Amazon is more than an e-marketplace. With an advanced search algorithm and robust growth features for brands and sellers on its platform, Amazon has indeed positioned itself as the dominant search engine for product discovery and purchase.

As a result, more brands and retailers are adopting an Amazon strategy, especially in the wake of the COVID-19 pandemic, to expand their online presence and get in front of consumers where they go to search for, compare, and purchase products online.

However, with more brands and products available on the saturated platform, maintaining visibility is becoming increasingly challenging. 

Over one-third (34%) of consumers always or frequently buy the first product on Amazon search engine results page (SERP). In order for your products to appear on this highly coveted digital real estate, you need to ensure your products rank well across organic search and are easily discoverable by relevant consumers that are ready to convert. 

Optimizing your product listing content — including titles, bullet points, and product descriptions — for Amazon best practices and SEO is crucial to performing well in search. In fact, any ASIN whose title does not meet Amazon’s product title requirements run the risk of being suppressed from search and could result in an unsatisfactory customer experience and missed conversion opportunity.

Do you understand how Amazon’s search algorithm operates? Are your product detail pages optimized to improve shopper engagement and increase conversions? 

In The Amazon SEO Playbook, we have compiled extensive details to help you implement and execute an effective Amazon SEO strategy to outperform your competitors in search and drive product discoverability.

Natalie Taylor
About the Author

Natalie Taylor is the content manager at Feedvisor, where she oversees and executes on the company's content marketing strategy. Prior to her work at Feedvisor, she wrote for a B2B supermarket magazine, focusing on merchandising and marketing trends in the grocery industry.

What’s Inside the Playbook?

  • A detailed overview of how Amazon’s A9 search algorithm works on the backend
  • Direct and indirect ranking factors that influence Amazon’s algorithm and search results
  • Strategies for content list optimization and tips to mine SEO-rich keywords
  • Expert-backed tactics to help you increase your organic search rankings

The Amazon SEO playbook will help you understand how Amazon’s algorithm effectively pairs consumers with the products most relevant to their search queries. Not only will you discover helpful tactics to inform a thorough Amazon SEO strategy, but you will uncover the factors related to performance and relevance that you can optimize to aid on-page conversion and your organic rankings.

Download the Amazon SEO Playbook

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