Resources - Playbooks

The Amazon SEO Playbook

The Amazon SEO Playbook provides actionable strategies to help you increase your organic rankings and drive consumer engagement on Amazon. By Catie Grasso June 18, 2019
The Amazon SEO Playbook

Over one-third (34%) of consumers always or frequently buy the first product on Amazon’s search engine results page (SERP). In order to land your products on this highly coveted page, you need to ensure that your products are ranking well across organic search and you are getting discovered by customers that are relevant and ready to convert.

Additionally, Amazon released an update recently announcing that any ASIN whose title does not meet their product title requirements will be suppressed from search. According to the e-commerce leader, ASINs with titles that are not in accordance with Amazon’s best practices and regulations result in an unsatisfactory customer experience, which in turn goes against Amazon’s key belief in customer obsession.

How do you ensure your titles, bullet points, and other on-page content are properly optimized? Do you know how Amazon’s search algorithm operates? In The Amazon SEO Playbook, we have compiled extensive details to help you implement and execute an effective Amazon SEO strategy to drive conversion.

Catie Grasso
About the Author

Catie Grasso is a content manager at Feedvisor where she oversees and executes on the company's content strategy. She enjoys running, trying new restaurants, and traveling.

What’s Inside the Playbook?

  • A detailed overview of how Amazon’s A9 search algorithm works on the backend
  • Direct and indirect ranking factors that influence Amazon’s algorithm and search results
  • Strategies for content list optimization and tips to mine SEO-rich keywords
  • Expert-backed tactics to help you increase your organic search rankings

The Amazon SEO playbook will help you understand how Amazon’s algorithm effectively pairs consumers with the products most relevant to their search queries. Not only will you discover helpful tactics to inform a thorough Amazon SEO strategy, but you will uncover the factors related to performance and relevance that you can optimize to aid on-page conversion and your organic rankings.

Download the Amazon SEO Playbook

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