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Introducing Feedvisor’s Next-Generation, “AI-First” Solution for Amazon Advertising
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Amazon’s role in consumers’ lives — as well as in brands’ and retailers’ e-commerce strategies — has never been more critical. The COVID-19 pandemic, in particular, has solidified Amazon’s position at the forefront of e-commerce, as more consumers rely on the platform for fast delivery on essential items and more brands integrate Amazon into their online strategies to maintain sales and reach consumers where they are.
With its market share of U.S. e-commerce expected to surpass 38% in 2020, Amazon is the undisputed leader of online shopping. As a growing number of brands and retailers realize the imperative of an Amazon strategy in today’s digitally driven climate, competition on the marketplace is progressively intensifying. Indeed, advertising has become a crucial component to a successful Amazon strategy in order to drive discoverability, conversions, and ROI.
Over the few years, Amazon has relentlessly focused on beefing up its advertising arm, challenging the likes of advertising incumbents Google and Facebook. Enhanced Amazon Advertising features, from New-to-Brand metrics to Sponsored Brand improvements, are encouraging brands increased investment and adoption of the platform.
Brands’ ad dollars are shifting to Amazon from Google and Facebook, with 56% of brands allocating one- to three-quarters of their overall media spend to the platform, while 51% allocate a quarter or less of their spend to social channels like Facebook, according to Feedvisor data.
Just as Amazon is dedicated to expanding and evolving to meet its merchant partners’ needs, Feedvisor too is committed to growing and adapting to the needs of our customers. In January 2019, we announced the expansion of Feedvisor’s platform, including advertising and brand optimization capabilities.
Today, we are thrilled to introduce the next-generation, “AI-first” solution for Amazon Advertising, with new and enhanced features to best suit the needs of our customers and help them drive rankings and conversions, own their marketplace presence, and increase their share of voice to drive ROI and outpace the competition.
Key Features and Benefits of Feedvisor’s “AI-First” Advertising Optimization and Intelligence Solution
A comprehensive advertising strategy typically requires a combination of multiple ad types, capturing consumers at various points of their shopping journey to discover and purchase products on Amazon. Leveraging proprietary data and AI-based technology, coupled with deep Amazon expertise, Feedvisor’s solution enables brands and retailers to optimize the fundamental components of Amazon Advertising through the following features.
1. AI-Driven Keyword Harvesting and Forecasting: The only holistic solution that applies multiple methods of keyword harvesting, Feedvisor’s AI-driven keyword management leverages natural language processing algorithms to orchestrate and automate all aspects of keyword harvesting and forecasting. From recommending broad keywords, to automatically harvesting long-tail keywords, to harvesting keywords via an automatic campaign and more, the AI technology forecasts keyword popularity and efficacy to determine which keywords will have the greatest impact over time and pinpoints the most relevant search terms for each unique ASIN in your catalog to ensure you always outpace the competition.
2. Real-Time Algorithmic Bidding and Budget Balancing: Feedvisor’s proprietary machine-learning algorithms continuously evaluate data to build models that consider the actual semantic relevance of the keyword to the product being advertised, the attributes of the advertised product, and the performance of the overall campaign. These models enable Feedvisor’s deep-learning bidding engine to generate precise bids and autonomously optimize manual and automatic campaigns in real time, as well as effectively allocate your budget across keywords to achieve optimal performance and avoid wasted ad spend on non-performing keywords — even in cases where the historical data is insufficient, such as for long-tail keywords.
3. Automated Campaign Structure Management: Through AI technology, Feedvisor’s automated campaign monitoring and restructuring component enables the advertiser to maintain an optimal structure of campaigns, even as the catalog and advertised products and strategies change. The solution autonomously creates one ad group with manual and automatic campaigns for every product on Amazon and automatically mirrors structural changes across campaigns to optimize and eliminate the risk of human error, while saving the advertiser time and yielding stronger results.
4. Intuitive, AI-Powered User Interface and In-Depth Analytics: Featuring integrated paid and organic dashboards, Feedvisor’s intuitive, AI-powered user interface automatically alerts you with updates and directs you to optimization actions and in-depth, real-time performance analytics across your manual and automatic campaigns, ad groups, keywords, and products. In addition, our team of Amazon Advertising experts serves as your strategic partner, from executing and optimizing your media strategy to managing budgets and creating weekly reports and strategy optimizations.
An effective advertising strategy is fundamental to overall success on Amazon. To achieve this manually is not only time-consuming, especially for businesses with large and growing catalogs, but it also requires access to troves of data that can be difficult to derive and interpret.
With AI-driven technology and over 11 terabytes of proprietary data, Feedvisor’s cutting-edge solution for Amazon Advertising automates these processes and makes intelligent, data-backed decisions to optimize and manage your campaigns and deliver optimal performance. By aligning your strategy with a team of Amazon experts and leading technology, you will be equipped with the experience, resources, and scalability to compete effectively on Amazon’s marketplace.