The Future of Amazon Advertising Isn’t Winning the Click. It’s Earning the Recommendation
Get the latest insights right in your inbox Resource | Blog The Future of Amazon Advertising Isn’t Winning the Click. It’s Earning the Recommendation. For more than two decades, Amazon advertising has operated under a relatively simple premise: help shoppers find products and influence which products they cli
Amazon Sponsored Brands Optimization: The 2026 Guide to Scaling Brand Growth on Amazon
Get the latest insights right in your inbox Resource | Blog Amazon Ads | This blog is part of our Amazon Ad series where we dive deep into each ad type. How to Optimize Amazon Sponsored Products Ads in 2026 TL;DR: Amazon Sponsored Brands optimization in 2026 is no longer about headline testing and bid […]
2026 Amazon Sponsored Brands Optimization Framework
See the metrics that matter most to secure the Buy Box in 2026 without sacrificing margins.
You Don’t Need a Prime Day Deal to Win Prime Day
Get the latest insights right in your inbox Resource | Blog You Don’t Need a Prime Day Deal to Win Prime Day By: Marissa Incitti Amazon has officially announced that Prime Day 2026 will run from June 23-26, nearly three weeks earlier than last year. For some brands, that announcement is a relief. For others, [&hell
Amazon Rebrands Rufus as Alexa Shopping Agent: What It Means for Brands
Get the latest insights right in your inbox Resource | Blog Amazon Didn’t Kill Rufus. It Just Realized Alexa Was the Stronger Brand. By: Marissa Incitti This week, Amazon replaced the Rufus branding across its app and website with “Alexa for Shopping,” bringing its AI shopping assistant directly into Amazon Search.
2026 Buy Box Cheat Sheet
See the metrics that matter most to secure the Buy Box in 2026 without sacrificing margins.