Amazon User Study 2016

See what Amazon consumers care about most when buying from third-party sellers.

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What's in the eBook?

This guide is based on a survey of more than 1,500 U.S. Amazon users’ habits and preferences.
You’ll find the answers to these questions and more:

Where do Amazon customers shop besides Amazon?

How often do Prime members make purchases on Amazon compared to non-Prime members?

What percentage of customers consider shipping charges to be a deal-breaker?

Do Amazon users consider third-party sellers to be reliable?

Take a sneak peek inside the eBook

Section 1


Section 2

Mobile vs. desktop purchases

Section 3

Research habits

Section 4

The impact of Amazon Prime

Section 5

Attitudes towards 3P sellers

Section 6

The importance of ratings and reputation