Cyber Five Report

The 2021 Cyber Five and Q4 Report

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Insights and Analysis from Q4 and the Holiday Shopping Period

By Marissa Incitti December 15, 2021

The threat of supply chain issues and low inventory promised to derail holiday shopping this year, prompting many to begin their purchases early. 

Find out what that meant for the overall performance of Q4 in our third annual report where we examine Feedvisor customer sales and advertising data across Amazon’s and Walmart’s U.S. marketplaces during the 2021 Cyber Five period, identifying key takeaways and insights as we head into 2022.

Amazon Keyword Cheat Sheet

What’s Revealed in the Report:

  • A category-level breakdown of YoY sales performance across the top e-marketplaces during the five-day period
  • How brands and retailers approached advertising and media spend during Q4 and the impact on ad performance
  • Statistics regarding consumers’ sentiment toward holiday shopping events and their purchase intent
  • Feedvisor’s projections for how ongoing events will continue to shape e-commerce in 2021 and beyond

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