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How to Prepare Your Amazon Business for 2021 Holiday Selling

Get ready for the holiday season on Amazon with key learnings from Prime Day 2021 and expert strategies for ensuring Q4 success. By Matt Juul August 13, 2021
How to Prepare Your Amazon Business for 2021 Holiday Selling
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About the Author

Matt Juul is a content writer at Feedvisor, where he contributes to the company's content marketing initiatives. Prior to joining Feedvisor, he was a content marketing writer and podcast host for a business aviation brokerage.

Last year’s holiday season was an overwhelming success for Amazon businesses, with Q4 sales reaching unprecedented heights. But with so much uncertainty around the 2021 holidays, brands and retailers need to start preparing their strategies now in order to set themselves up for success during this crucial selling period.

Feedvisor’s analysts project another breakout Q4, with sales growing by 48.5% and possibly more compared to Q1 of this year. Amazon and e-marketplaces are also expected to play larger roles this holiday season, especially if more restrictions are placed on brick-and-mortar retailers.

In this webinar, Thrasio’s Senior Director of Brand Management Malvika Nayak breaks down key strategies for preparing for the 2021 holiday season, as well as essential takeaways and learnings from this year’s Prime Day.

Watch the full presentation below to explore exclusive Q4 growth projections, tips for optimizing listings and inventory, plus strategies for maximizing the success of your holiday promotions on Amazon.

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