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2021 Amazon Strategies: How Leading Brands and Retailers Are Preparing for Holiday Success

Explore exclusive Q4 growth projections as well as expert tips for preparing holistic strategies that will drive sales on Amazon this holiday season. By Matt Juul July 30, 2021
2021 Amazon Strategies_ How Leading Brands and Retailers Are Preparing for Holiday Success
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About the Author

Matt Juul is a content writer at Feedvisor, where he contributes to the company's content marketing initiatives. Prior to joining Feedvisor, he was a content marketing writer and podcast host for a business aviation brokerage.

The final half of 2021 is already upon us, which means brands and retailers on Amazon cannot afford to lose any more time in their Q4 planning and strategy optimizations. Now is the time to start preparing your inventory, promotions, advertising campaigns, and more.

After experiencing unprecedented holiday success in 2020, brands and retailers are poised for another big fourth quarter, according to Feedvisor projections. Overall, year-over-year sales growth is expected to increase 35%–40% for Q4 2021. 

However, several factors like rising advertising competition, supply chain issues, inventory restrictions, and more will impact the upcoming shopping season, further showcasing the need for businesses to begin their holiday preparations as soon as possible. 

In this eMarketer Tech Talk, Feedvisor President and COO Dani Nadel and General Manager of Enterprise Brands Andrew Altersohn discuss how leading brands and retailers on Amazon are preparing their strategies for holiday season success. 

Watch the full webinar below for exclusive Q4 growth projections across categories, tips for creating smart pricing and promotions for each stage of the holiday season, plus in-depth breakdowns of full-funnel advertising campaigns and holistic business optimization strategies.

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