Resources - Playbooks

The Amazon Buy Box Playbook for Sellers and Retailers

By Catie Grasso February 5, 2019
The Amazon Buy Box Playbook for Sellers and Retailers

The Amazon Buy Box is capable of enabling sellers and retailers on Amazon with increased sales and profits, exposure, and engagement across the marketplace. With over 80% of Amazon’s sales funneling through the Buy Box, it is clear how transformative winning and maintaining Buy Box share can be for your business.

However, there are two challenges relative to the Buy Box that you likely face rather frequently: how to successfully capture the coveted position for a given item and how to maintain that share moving forward without neglecting other key areas of your business.

In The Amazon Buy Box Playbook for Sellers and Retailers, we provide a comprehensive breakdown of how the Buy Box works, how to ensure Buy Box eligibility, and the role that key variables such as pricing and fulfillment play in the race for the Buy Box.

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Catie Grasso
About the Author

Catie Grasso is a marketing content writer for Feedvisor. Previously a B2B product marketing specialist, she enjoys running, trying new restaurants, and planning her next trip overseas.

What Will You Discover in the Playbook?

  • Which high-impact Buy Box variables to prioritize and invest your resources in
  • Specific recommendations on how to optimize various seller performance metrics and maintain Buy Box share if you are already winning
  • Firsthand observations and insights from Feedvisor’s in-house team of data scientists and Amazon experts on price changes and Amazon’s complex Buy Box algorithm

To cultivate long-term success on Amazon, be sure to interweave your Buy Box strategies with your greater business goals to ensure alignment of these two key components of your business. For example, if one of your business priorities for the year is to increase awareness and customer loyalty, differentiate yourself from the competition by engaging with your customers, inserting yourself in their path to purchase, and providing clear, concise product descriptions that reveal your products’ value-added benefits.

Doing so will only positively impact your chances of maintaining and increasing Buy Box share. With the actionable takeaways included in this playbook, you will be able to maximize your Buy Box share while simultaneously optimizing other facets of your business.

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