University - Diversifying to Walmart
Walmart Seller Fees
Stay on top of the latest e-commerce and marketplace trends.
Unlike Amazon, Walmart does not require an account subscription fee to sell on its marketplace. However, like on Amazon, you will be charged a referral fee which ranges from 6% to 20% of your product’s selling price, depending on the category. Walmart says it “strives to apply the most accurate referral fee rates to the items you sell” and will make continual enhancements to help achieve that goal.
The marketplace referral fee percentage grid by product category can be seen here. It is important to note that the product categories listed are the ones that match the Walmart Marketplace Retailer Agreement, not the ones you use for item setup. If you believe you are being charged the incorrect referral fee on a specific product, you can create a case with the item ID and the product category you believe best fits the product.
For fees associated with returns, you can no longer configure return shipping fees or restocking fees as part of your returns settings in Seller Center. You cannot apply fees or any other charges within 48 hours of receiving a return package at your warehouse.
Walmart will only pass along to you the shipping carrier charge for a return if you are at fault for the return. This will include instances such as the product arriving damaged, the product is a duplicate, the product is incorrect or of inadequate quality, or the product is missing parts, not as described, or defective.