PPC vs. SEO: How to Optimize for Paid and Organic Search on Amazon
In this webinar, discover how PPC ads and SEO tactics work together to improve discoverability and drive sales on Amazon.By Natalie TaylorFebruary 12, 2020
About the Author
Natalie Taylor is the content manager at Feedvisor, where she oversees and executes on the company's content marketing strategy. Prior to her work at Feedvisor, she wrote for a B2B supermarket magazine, focusing on merchandising and marketing trends in the grocery industry.
As competition on Amazon’s saturated marketplace continues to intensify, maintaining discoverability is becoming increasingly challenging.
Nearly half (44%) of consumers do not go past the second page of search results when looking for a product to buy on Amazon. To ensure visibility with your target audience, your product must rank highly across both organic and paid search to secure your placement in this coveted digital real estate.
In this webinar, AMZ Advisers Co-Founder and Chief Strategist Michael Begg outlines the importance of having both a PPC and SEO strategy on Amazon and explains how the two work in unison to improve your product’s discoverability and ultimately increase conversions.
