Resources - Webinars

PPC vs. SEO: How to Optimize for Paid and Organic Search on Amazon

In this webinar, discover how PPC ads and SEO tactics work together to improve discoverability and drive sales on Amazon. By Natalie Taylor February 12, 2020
PPC vs. SEO: How to Optimize for Paid and Organic Search on Amazon
Natalie Taylor
About the Author

Natalie Taylor is a content marketing writer at Feedvisor, where she produces digital content and oversees the webinar strategy. Previously a B2B grocery reporter, she enjoys cooking, traveling, and seeing live music.

As competition on Amazon’s saturated marketplace continues to intensify, maintaining discoverability is becoming increasingly challenging.

Nearly half (44%) of consumers do not go past the second page of search results when looking for a product to buy on Amazon. To ensure visibility with your target audience, your product must rank highly across both organic and paid search to secure your placement in this coveted digital real estate.

In this webinar, AMZ Advisers Co-Founder and Chief Strategist Michael Begg outlines the importance of having both a PPC and SEO strategy on Amazon and explains how the two work in unison to improve your product’s discoverability and ultimately increase conversions.

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