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How Amazon’s New FBA Capacity Management System Could Affect Sales

Discover how this most recent change will affect 9.5 million Amazon sellers globally. By Marissa Incitti March 23, 2023

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On March 1st, Amazon introduced a major change to its FBA (Fulfillment by Amazon) capacity management system. Designed to give sellers more control of their inventory storage, order fulfillment, and fulfillment center management, the new FBA Capacity Manager System also gives them access to Prime-eligible shipping methods and ships products when it’s most convenient.

The hope is this new system change will provide Amazon sellers with more visibility and control over their inventory levels and storage costs.

But how will it affect sales? First, let’s dive in to what’s new about the FBA Capacity Manager System.

Greater Control With Single Month-Long FBA Capacity Limit

Under this new system, each seller will receive a single month-long FBA capacity limit in the third full week of each month. With this advance notice, sellers will have ample time to adjust their inventory levels accordingly. 

The biggest advantage of this new system is that it eliminates the need to navigate two different sets of limits – storage limits and restock limits – that are measured differently. By streamlining the process, sellers can now focus on planning their inventory more effectively and efficiently.

Easier Predictability With a Three-Month Estimated Capacity Limit

Amazon sellers can look forward to more predictability and control over their inventory with the upcoming FBA capacity management system. 

Every third full week of the month, capacity limits for the upcoming month will be announced. But that’s not all; the new system will also provide estimated capacity limits for the next two months, giving sellers a longer planning horizon. 

These estimates will factor in available space and labor and may vary based on sellers’ efficiency in utilizing their capacity, as determined by their Inventory Performance Index (IPI) score. With this information at their fingertips, sellers can make informed decisions about their inventory levels and better manage their business.

Capacity Measured in Volume Limits Instead of Units

Another key aspect of the new system is that capacity limits will now be measured by volume instead of units. This will provide a better illustration of the seller’s capacity usage, allowing them to make more informed decisions about their inventory levels. 

Amazon will still show the inventory usage in units for additional planning purposes, but the volume measurement will provide a more comprehensive view of capacity utilization.

Opportunity to Request a Higher Limit, If Needed

Sellers will also have the opportunity to request additional capacity if needed. However, a reservation fee will apply, but this fee can be offset with performance credits earned from selling through products. This will allow sellers to manage their storage costs more effectively and make informed decisions based on their sales performance.

Sales of 9.5 million FBA Amazon sellers could potentially be affected both positively and negatively.

How Will the NEW FBA Capacity Management System Affect Sales?

Amazon’s new FBA (Fulfillment by Amazon) capacity management system can potentially affect sales in several ways, both positively and negatively.

Firstly, the new system aims to optimize warehouse space and ensure that products are stored efficiently. This means that sellers may have limited access to FBA storage space during peak seasons, such as the holiday season, which could potentially affect sales if they are unable to send in as much inventory as they would like. 

On the other hand, if the new system is effective in managing warehouse space, it could also mean that products are stored closer to customers, leading to faster delivery times and potentially increased sales.

Secondly, the new system may result in higher storage fees for sellers who exceed their storage limits. This could potentially lead to increased costs for sellers, which may in turn affect pricing and sales. However, the new system also allows for long-term storage fee reductions for products that have been in storage for more than 365 days, which could incentivize sellers to keep products in storage for longer and potentially increase sales over time.

Finally, the new system may also affect sales by impacting customer experience. If the system is effective in managing warehouse space and ensuring timely delivery, customers may be more likely to purchase products through FBA, which could lead to increased sales for sellers. 

On the other hand, if the system results in delays or inventory shortages, customers may be less likely to purchase products through FBA, potentially leading to decreased sales for sellers.

Overall, the impact of Amazon’s new FBA capacity management system on sales will depend on how effectively it is implemented and how it is received by both sellers and customers.

How to Access the New Capacity Manager

Sellers can access their FBA inventory dashboard to view their capacity limits for the current and upcoming months, as well as the estimated limits for the following two months. The dashboard also provides insights into their Inventory Performance Index (IPI) score and how it affects their capacity limits.

If sellers have any questions or concerns about the new capacity management system, they can reach out to Amazon Seller Support for assistance. Seller Support can be contacted through the Seller Central account by clicking on the “Help” button in the top right corner of the screen and selecting the appropriate support option.

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About the Author

Marissa Incitti is the Associate Director of Content for Feedvisor, where she oversees and executes the company's content marketing strategy and initiatives. Before joining Feedvisor, she was the content marketing manager for a Fortune Global 500 omnichannel commerce technologies and operations company.

Final Thoughts

The new FBA Capacity Manager is a game-changer for sellers who rely on Amazon’s Fulfillment by Amazon (FBA) program. The ability to forecast inventory needs and manage capacity more effectively will undoubtedly lead to increased sales and profitability for FBA sellers. However, to truly maximize the benefits of the FBA Capacity Manager, it’s important for sellers to have an AI-driven optimization partner.

With the help of an AI-driven optimization partner, FBA sellers can take advantage of advanced data analysis and machine learning algorithms to identify trends, optimize pricing strategies, and forecast demand more accurately. This will enable sellers to make more informed decisions and take a proactive approach to managing their inventory, ensuring that they always have the right products in stock to meet customer demand.

In today’s highly competitive e-commerce landscape, having an AI-driven optimization partner is key to success. With the new FBA Capacity Manager and the right optimization tools, FBA sellers can stay ahead of the curve and drive more sales than ever before. So, if you’re an FBA seller looking to maximize your potential on Amazon, set up a demo and start reaping the benefits today.


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