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What’s New in Amazon Advertising: Key Takeaways from Amazon Accelerate 2025
SUMMARY
Amazon Accelerate 2025 showcased how the platform’s ad ecosystem is evolving into a faster, smarter, and more data-driven environment. With advertising growth now outpacing retail itself, Amazon introduced updates designed to help sellers make real-time, insight-driven decisions. Key among them: Amazon Marketing Cloud (AMC) is now directly accessible through the Ads Console with no-code templates and AI assistance, giving advertisers instant access to analytics and audience insights without technical barriers.
Other highlights include new Sponsored Products placements targeting “Amazon Haul” shoppers—budget-conscious buyers seeking value—and enhanced visibility tools for new product launches to accelerate early sales momentum. Together, these updates reflect Amazon’s push toward a unified, AI-powered retail media ecosystem where brands can connect data, automation, and performance for faster, more effective advertising decisions.
FAQ
Q: What are the latest Amazon advertising updates?
A: Amazon Accelerate 2025 introduced Amazon Marketing Cloud (AMC) in the Ads Console, AI-powered no-code analytics, Amazon Haul targeting, and tools to boost visibility for new product launches.
Q: Why are these updates important for sellers?
A: They help Amazon sellers and brands make real-time, data-driven ad decisions, optimize Sponsored Products, Sponsored Brands, and DSP campaigns, and reach high-value shoppers faster.
Q: How do these updates impact Amazon advertising strategy?
A: Amazon is building a fully AI-powered retail media ecosystem, connecting ads, pricing, inventory, and shopper data for smarter, faster advertising optimization.
Rachel Horner
Amazon’s ad ecosystem is evolving at unprecedented speed, bringing together data, automation, and insight in ways that are transforming how brands reach shoppers. With advertising growth now outpacing retail itself—last quarter, retail net sales rose 13% to $167.7 billion—brands and Accelerate attendees were eager to see how the latest updates will continue to drive performance and opportunity.
The Feedvisor team was on the ground at Amazon Accelerate to report on it all. Below, we break down the updates brands need to know—and how they can turn them into smarter, faster advertising decisions.
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The Forces Driving Amazon’s Latest Advertising Updates
The challenge for brands today is undeniable: media remains fragmented, budgets are under pressure, and many legacy platforms struggle to keep up with the complexity of modern retail media. Success now requires a holistic view of your data—from conversions and traffic to pricing trends and inventory flow—so you can turn insights into smarter, faster decisions.
Retail media has evolved to meet this challenge. What was once managed in isolation—ads, DSP, pricing, inventory, and shopper insights—is now converging into a dynamic, AI-powered ecosystem. Brands that can connect campaigns to real-time data across the full shopper journey gain a critical advantage, turning insights into immediate, actionable decisions.
For a deeper dive into how AI is reshaping retail media, watch our full presentation.
With these challenges in mind, Amazon has introduced a set of advertising updates designed to help sellers navigate this complexity and make data-driven decisions in real time.
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Advertising Updates: Smarter Targeting, Faster Insights
Direct AMC Access for Sponsored Ads
Starting September 16, 2025, AMC is now directly accessible through the Amazon Ads Console, no partner or rep required. The enhanced interface includes pre-built, no-code templates and AI assistance, making advanced analytics more accessible than ever.
Why this matters:
- Immediate insights: Analyze campaign performance and audience data in real time.
- No-code templates + AI assistance: Build high-intent audiences and run complex analyses without SQL knowledge.
- Faster decision-making: What used to take days or weeks can now be done in minutes, enabling near-instant campaign adjustments.
This update puts data-driven decisions directly in advertisers’ hands, helping optimize spend, identify high-value audiences, and act on insights faster than ever. It also aligns with Amazon’s broader strategy of democratizing sophisticated advertising tools—reducing technical barriers while keeping advanced capabilities intact.
Smaller advertisers gain simplified access to powerful analytics, while larger organizations benefit from reduced dependency on external partners for critical insights.
Amazon Haul Targeting: Reaching Budget-Focused Shoppers
A new Sponsored Products placement lets advertisers target only shoppers browsing the Amazon Haul section, a corner of Amazon focused on value-conscious buyers.
Why it matters:
- Connect with highly relevant, budget-minded shoppers.
- Ensure visibility for products that fit Haul-style shopping behaviors.
- Only Haul-eligible ASINs can participate, making targeting precise and intentional.
Boosted Visibility for New Listings
Amazon also unveiled tools to help new products get off the ground with enhanced search placement, creator collaborations, and targeted deals.
These new tools aim to help merchants:
- Overcome the cold-start problem: Get your first views, sales, and reviews to build early ranking momentum.
- Accelerate sales velocity: Early visibility drives faster adoption and traction.
- Maximize launch ROI: By giving new products optimal exposure, you increase the likelihood of recouping inventory and marketing investments.
Final Thoughts
Amazon’s 2025 advertising updates make it clear: sellers now have smarter tools, deeper insights, and faster ways to act in an increasingly complex retail media landscape.
And Amazon isn’t the only one innovating. At Accelerate, Feedvisor unveiled the next era of Feedvisor360 Advertising, the first true full-funnel AI platform. It orchestrates campaigns across SP, SB, SD, and DSP by strategy, goals, product groups, and budgets, while leveraging the deepest marketplace data, advanced targeting, and AMC insights in a single, actionable platform. Try it free for 14 days and see how AI can power smarter, faster advertising decisions.
