Are Your Listings Optimized for the Two Biggest AI Assistants? Compare Rufus and Sparky Side by Side
Amazon and Walmart are putting AI in control of the cart. To stay visible and drive conversions, you need to understand what each assistant rewards. This infographic helps you:
- Compare Rufus and Sparky across roles, data, and priorities
- Identify the signals that boost product visibility
- Discover actionable steps to align your listings with each AI assistant
Download the Infographic
Amazon and Walmart are the biggest names in AI assistants, but each has its own rules. To make sure your listings get noticed, you need to understand how each algorithm works.
Download our infographic comparing Rufus vs. Sparky side by side to see exactly what each AI assistant rewards—and learn how to tailor your strategy for each to optimize product data, reviews, and fulfillment signals.
Inside, you’ll discover:
- Which attributes, reviews, and pricing factors each AI assistant prioritizes
- The critical shopper touchpoints Amazon and Walmart consider
- Platform-specific priorities to focus on for better visibility and conversions