Winning AI Search: How to Optimize for Discovery in a Generative World

SUMMARY

In a new byline for Forbes, Feedvisor’s President and COO, Dani Nadel, unpacks how generative AI is radically reshaping the search landscape and what brands must do to stay visible. With AI agents like ChatGPT, Perplexity, and Google SGE delivering instant, conversational answers, traditional SEO strategies are no longer enough.

The piece explores the fragmentation of search across platforms, the rise of zero-click journeys, and the growing role of AI in shaping marketplace discovery on Amazon, Walmart, and beyond. Nadel outlines what it takes to win in this new era: building credibility with AI systems through structured, relevant content, strong performance signals, and consistent brand visibility across touchpoints.

Read the full byline to learn how to future-proof your brand for AI-first discovery.