This year’s Cyber 5 marked a turning point in e-commerce, with consumers redefining shopping trends and breaking records. Is your brand ready to take on what’s next?

Get the inside scoop on this year’s Cyber 5 performance with our comprehensive infographic. It breaks down the stats and trends Amazon brands, private labels, and sellers need to know to sharpen strategies and stay ahead, especially as we move to Cyber 12.

Download our infographic today to learn all the trends going into 2025.

Key Takeaways:

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New and Diminishing Channels

Holiday shopping is shifting online, with e-commerce growing at the expense of brick-and-mortar stores.

Tariffs Prompt Trading Up

With tariffs looming, a majority of Black Friday shoppers stocked up on big-ticket, "nice-to-have" items.

AI Drives Holiday Sales

AI and AI agents drove over $14 billion in global online sales.

Discounts Diminish

Despite consumer demand for deals, overall discount rates dropped year-over-year.

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