Retail Media Has Grown 28.6% YoY — Harness Its Potential With Trends and Data
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The Future of Retail Media: Key Trends and Strategies for the Rest of 2024
Retail media is poised to drive major growth in both digital and on-site advertising this year, with US omnichannel retail ad spend set to reach $59.98 billion in 2024.
To fully capitalize on the surge in e-commerce advertising, it’s essential to grasp the strategies driving success for leading brands. That’s why we’ve surveyed over 1,000 brands to uncover their most effective advertising approaches and tactics, biggest challenges, and other essential advertising insights.
Get your copy of Retail Media Revealed: Brands’ Advertising Strategies and Innovations for 2024 for a comprehensive analysis of the shifting dynamics in retail media networks, illuminating top brands’ present approaches and perspectives on the landscape of the retail media industry.
Leverage the potential of retail media for the latter half of 2024 and sharpen your advertising strategy to effectively engage today’s consumers by downloading it today.
What You’ll Learn From The Report:
- Insights into the Surge of Retail Media Spend: Understand how US omnichannel retail media ad spend reached $59.98 billion in 2024 and the factors driving this growth.
- Full-Funnel Advertising Strategies: Explore how brands are leveraging e-commerce advertising as a comprehensive solution to attract and convert shoppers throughout the purchasing journey.
- Data-Driven Approaches and New Measurement Technologies: Understand the latest advancements in measurement technologies and their impact on optimizing ad spend.
- Multichannel Diversification Tactics: Learn about the innovative tactics employed by top brands to diversify their advertising efforts across multiple channels.
