Walmart Marketplace is the new channel everyone’s racing to conquer. But with competition at an all-time high, winning the Buy Box here takes more than copying Amazon’s playbook.

Our 2025 Walmart Buy Box Guide uncovers Walmart’s unique strategy, showing you how to win, grow, and adapt beyond Amazon’s rules. Whether you’re new to Walmart or ready to sharpen your edge, this guide delivers expert-backed tactics to help you win, maintain, and grow your Buy Box share.

Inside, you’ll discover:

• A side-by-side comparison breaking down the biggest differences between Amazon and Walmart’s Buy Box
• What operational metrics Walmart monitors and how to optimize yours for Buy Box eligibility
• What to look for in Walmart-specific pricing technology to stay competitive and protect your margins
• How to optimize your listings for maximum Buy Box eligibility and search visibility