Who Shops on Amazon?

Explore average spend, product preferences, and motivators for shopping on Amazon by Baby Boomers, Gen X, Millennials, and Gen Z.

Download the Today's Amazon Shopper Guide

Resources - Playbooks

Today's Amazon Shopper: Understanding Shopping Habits Across Generations

By Marissa Incitti February 15, 2023

Unlock the secrets to success on Amazon by getting inside the minds and wallets of those who shop on Amazon the most.

This comprehensive guide provides in-depth insights into the shopping habits and preferences of each generation that shops on Amazon, including Gen Z, Millennials, and more. 

Whether you’re a seasoned seller or just starting out, this guide will equip you with the knowledge you need to inform your marketing strategies and reach your target audience effectively. 

Get your copy of Today’s Amazon Shopper now and start selling like a pro.

What’s Revealed in the Guide:

  • Who is shopping on Amazon, and what they’re looking for
  • The unique characteristics and preferences of each generation
  • How to create an effective marketing strategy for each demographic
  • Proven tips and tricks for increasing your sales and reach

Download Now

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