Forbes: How Brand Manufacturers Are Redefining Strategy In The Age Of E-Commerce

SUMMARY

In her latest Forbes article, Feedvisor’s President and COO, Dani Nadel, explores how brand manufacturers are fundamentally rethinking strategy in response to rising competition, shifting consumer behavior, and structural marketplace changes.

Key takeaways include the growing tension between profitability and performance, the evolution of retail media into a full-funnel growth engine, and the increasing reliance on marketplaces like Amazon and Walmart—despite rising fees, platform demands, and limited visibility. As negotiations intensify and costs mount, brands are investing in agility, automation, and direct-to-consumer channels to stay ahead.

Dive into Dani Nadel’s latest Forbes piece to understand how forward-thinking brands are turning disruption into long-term advantage.