Our managed services team of Amazon experts provided targeted, in-depth insights at each stage of the campaign, working to ensure that the brand’s targets were being achieved.
As part of the early adoption program for our advertising optimization and intelligence platform, Feedvisor engaged with a specific subset of existing customers and prospects across various stages of their Amazon life cycles to help drive improvements in visibility, conversion, and profit on the marketplace. The clients partnered with Feedvisor in a hands-on nurture program from August through November, in order to establish a continuous dialogue on optimizing the user experience. One of the early adopters, an enterprise brand with products in the apparel, electronics, and health & beauty categories, was looking for a platform and team to create and optimize their campaign structures and in-market keyword bids while gaining a 360-degree view into campaign performance, traffic, keyword efficiency, and ad spend — all according to their unique business strategies and goals.
Initially, we performed a strategic review of the brand’s competitive environment, historical performance, and demand generation opportunities. From there, we created a strategic approach to developing their advertising strategy and plan including budget allocation, campaign and ad group structure optimization, and the establishment of both target and breakeven ACoS, all with a specific focus on driving impressions and sales. As part of this process, we also optimized branded product detail pages, advising on keywords, images, and content within titles and bullet points to drive store visibility and enhance the buyer experience. Through our AI-driven campaign manager, we facilitated the creation and optimization of Sponsored Product ad campaigns.
Specifically targeting conversion, we helped the client identify impactful keywords to drive sales — top selling keywords, keywords with an ACoS that should be optimized, and top keywords by conversion rate. We supported both manual and automated campaigns that we linked for keyword harvesting and negative keyword identification, restructured ad groups, and reallocated budgets to achieve full potential from every product and ad group. Lastly, our managed services team of Amazon experts provided targeted, in-depth insights at each stage of the campaign, working to ensure that the brand’s targets were being achieved. Through specific business reports, we isolated conversions and impressions and analyzed organic ranking to pinpoint what variables needed adjustment at any given time, whether related to the specific product listing, price, campaign, or inventory position.
Designed to fuel discoverability and conversion, our advertising optimization and intelligence platform coupled with managed services helped the client maximize their ad performance based on their specific business strategies. Feedvisor’s end-to-end managed services model for advertising enabled the brand to accelerate ad performance and profitability to strategically drive demand on an ongoing basis. The team of Amazon experts represented a true extension of the client’s team, providing in-depth training, hands-on optimization, planning, and support — all to help them gain a holistic view into their campaign performance, traffic, and ad spend.