Enterprise Electronics Retailer Experiences Accelerated Demand and a 21% Decrease in ACoS
This enterprise electronics retailer experienced significant improvements to advertising KPIs with Feedvisor’s advertising optimization platform.
Situation:
Finding an Amazon Advertising Platform to Increase Sales and Organic Ranking
An enterprise retailer from the electronics category was looking for a platform and team to create and optimize their campaign structures and in-market keyword bids, while gaining a 360-degree view into campaign performance, traffic, keyword efficiency, and ad spend — all according to their unique business strategies and goals. The client, whose annual revenue on Amazon is over $25 million, wanted to ensure that they were receiving the maximum value with their advertising investments.
Solution:
Managed Services to Establish and Optimize Amazon Advertising Strategies and Drive Profits
We performed a strategic review of the customer’s competitive arena, historical performance, and demand generation opportunities, with a specific lens on campaign management and advertising spend. From there, we customized our managed services model to their business, ensuring alignment with their goals for the year. As part of this process, we also optimized product detail pages, advising on keywords, images, and content within titles and bullet points to drive store visibility and enhance the buyer experience. Through our AI-driven campaign manager, we facilitated the creation and optimization of Sponsored Product ad campaigns.
We took the following additional steps during the process:
- Specifically targeting conversion, we helped the customer identify impactful keywords to drive sales — top selling keywords, keywords with an ACoS that should be optimized, and top keywords by conversion rate.
- We supported both manual and automated campaigns that we linked for positive and negative keyword harvesting, restructured ad groups, and reallocated budgets to achieve full potential from every product and ad group.
- Feedvisor campaigns linked automated and manual campaigns and our machine-learning algorithms and optimization engine operated on a daily basis, aiding in keyword optimization and automatic bid adjustment.
Lastly, our managed services team of Amazon experts provided targeted, in-depth insights at each stage of the campaign, working to ensure that targets were being achieved. Through specific business reports, we isolated conversions and impressions and analyzed organic ranking to pinpoint what variables needed adjustment at any given time, whether related to the specific product listing, price, campaign, or inventory health.
Results:
An Effective Demand Generation Model that Drives Optimal ACoS and Sales Velocity
- Within the first four months of partnering with Feedvisor, the enterprise retailer experienced a 20% increase in conversion and a 27% increase in sales.
- To help the early adopters measure the effectiveness of their campaigns relative to ad spend, we focused on helping them drive down ACoS. This client, in particular, experienced a 21% decrease in ACoS.
- With Feedvisor’s managed services expertise, we were able to optimize the client’s product detail pages for SEO and visibility. By improving the organic keyword structure and product content, the effectiveness of ad spend increased. Additionally, when analyzing optimized detail pages after ad spend, there was an increase in organic search ranking and engagement.
decrease in ACoS
increase in conversion
increase in sales
“Feedvisor’s end-to-end managed services model for advertising enabled the customer to accelerate ad performance, increase visibility, and grow profits.”
AI Technology and Managed Services Aid Product Exposure and Fuel Conversion
Designed to increase discoverability and conversion, our advertising optimization and intelligence platform coupled with managed services helped the retailer maximize their ad performance based on their specific business strategies. Feedvisor’s end-to-end managed services model for advertising enabled the customer to accelerate ad performance, increase visibility, and grow profits. The team of Amazon experts represented a true extension of the client’s team, providing in-depth training, hands-on optimization, planning, and support on an ongoing basis.