Amazon Remarketing: How to Drive Discoverability and Track Your Target Audience
Are you remarketing your target audience through off-Amazon channels? Discover how to drive conversions through social media.By Natalie TaylorJanuary 16, 2020
About the Author
Natalie Taylor is the content manager at Feedvisor, where she oversees and executes on the company's content marketing strategy. Prior to her work at Feedvisor, she wrote for a B2B supermarket magazine, focusing on merchandising and marketing trends in the grocery industry.
When it comes to driving conversions, who would you rather have your marketing campaigns reach — a shopper who clicked on your product but abandoned the shopping cart or a consumer who has never engaged with your brand before?
Consumers who see retargeted ads are 70% more likely to convert. Do you have a strategy in place to remarket your most engaged audiences through off-Amazon channels?
In this webinar, Anthony Bui-Tran of Pixelfy and Seller Tradecraft outlines the importance of an Amazon remarketing strategy and breaks down how you can track your campaigns and reach visitors again on social media. From there, you can retarget consumers back to Amazon and drive conversions.
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