Resources - Webinars

COVID-19 and Q4: Prepare Your E-Marketplace Business for Holiday Demand

In this Prosper Show webinar, Feedvisor’s experts explain the pandemic’s impact on consumer behavior and reveal strategies for brands and retailers to adapt and capture shopper demand in Q4 and beyond. By Natalie Taylor July 27, 2020
COVID-19 and Q4: Prepare Your E-Marketplace Business for Holiday Demand
Natalie Taylor
About the Author

Natalie Taylor is the content manager at Feedvisor, where she oversees and executes on the company's content marketing strategy. Prior to her work at Feedvisor, she wrote for a B2B supermarket magazine, focusing on merchandising and marketing trends in the grocery industry.

The unprecedented demand during the early days of the COVID-19 crisis put considerable strain on e-commerce businesses and supply chains — and it also introduced many consumers to a new, convenient way of shopping, and many will never look back.

As Q4 approaches, with a new wave of digital buyers, what must brands and sellers do to adjust their strategies for this shift in consumer behavior? How can you better prepare your business for another surge in online demand?

Ahead of the holiday rush, brands and retailers must adjust their strategies to enhance the online shopping experience and product assortment to reinforce consumers’ new online behaviors and habits, as well as optimize their fulfillment strategy to ensure they meet shopper expectations, even during unprecedented surges in demand.

This Prosper Show webinar leverages Feedvisor’s findings from COVID-19 sales and advertising data across e-marketplaces to reveal the lasting effects of the pandemic on the e-tail sector and pinpoint areas in which brands and retailers must quickly adapt to succeed in the “new normal.”

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